Korea, China, and Japan’s OLED TV Alliance to Boost the Market

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Korean companies had been leading the OLED TV industry. Before SID 2015 (31 May – 5 June), LG Display and Samsung Display had been the only companies to reveal 4K OLED panels, and until now, LG Electronics has been the only company to sell 4K OLED TV in large quantity. In terms of OLED TV market, despite OLED’s superior characteristics compared to LCD regarding contrast ratio, high viewing angle, fast response time, and thinness, the market share has been limited mostly due to its relative high price. However, this is expected to change soon.

 

LG Electronics has been pushing for OLED TV alliance and corporation with Chinese and Japanese companies. As a result, Chinese and Japanese companies resolved to jump into OLED TV market from the second half of 2015. Japan’s Panasonic and Sony are expected to release OLED TV for the first time later this year. China’s Skyworth, Changhong, Konka, and Hisense are expected begin sales from this fall.

 

Consequently, the number of set companies producing 4K OLED TVs will increase to 7 by the end of 2015. LG Display, the only company that can mass produce OLED panel with 4K resolution, is planning to increase production by 4 times this summer to supply these new to OLED TV set companies.

 

As mentioned above, until SID 2015, LG Display and Samsung Display had been the only companies which showed 4K OLED panels, and with LG Display being the sole company able to mass produce 4K OLED panels. However, in SID 2015, AUO showed their own 4K OLED panel during an author interview session, and CSOT and BOE presented paper on 4K resolution OLED panel. This signifies they possess technology needed for OLED panel production, and with proper investment they can begin mass production.

 

Soon LG Display will no longer be the lone supplier of OLED panels contributing toward increase in shipment of OLED panels and OLED TVs. This will naturally lead to lower cost for consumers and energize OLED TV market.

 

auo1

http://www.facebook.com/lgooledlight

LG Chem Flexible OLED light panel – Flexibility Test & Hammer Test

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LG Chem Flexible OLED light panel has bending radius flexibility of 30mm. Plastic substrate eliminates the danger of shattering when excessive force is applied. You Create, We Light.

For more information, visit

http://www.lgoledlight.com

[SID 2015] OLED’s Endless Evolution. SEL Reveals 8K Foldable AMOLED Panel

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During the author interview on 3 June, first day of SID 2015 Symposium, Japan’s SEL (Semiconductor Energy Laboratory) revealed 13.5 inch 8K foldable AMOLED panel and drew most attention in the room. During the last year’s SID, SEL showcased OLED’s most evolved product at the time with 5.9 inch foldable AMOLED panel and 13.3 inch 8K AMOLED panel.

The 13.5 inch 8K foldable AMOLED panel that was shown this year is a product that combined last year’s foldable and 8K technology. It utilized RGB laminated white OLED, RGB color filter, and top emission structure. Additionally, 664ppi was actualized through 3Tr+1C/Cell structure and external correction method.

http://www.facebook.com/lgoledlight.

LG Chem OLED light at Euroluce 2015

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LG Chem has participated in Euroluce 2015 in Milan, Italy. LG Chem showcased the latest products and solutions to the European lighting market. Many visitors left positive feedbacks and enjoyed the infinite application and design possibilities that OLEDs offer.

For more information, visit

http://www.lgoledlight.com

[FPD China 2015]Tianma, FHD OLED panel

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[FPD China 2015]Tianma, FHD OLED panel

[FPD China 2015]Tianma, FHD OLED panel

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Tianma, FHD OLED panel

Comparison with LG’s 65inch Curved OLED TV and Curved LCD TV

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Comparison with LG’s 65inch Curved OLED TV and Curved LCD TV

LG 77 Curved OLED TV

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Seoul National University’s Research Team Lead by Professor Changhee Lee Succeed in Developing High Output QLED Emitting True Ultraviolet Light

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South Korean research team lead by Professor Changhee Lee in Seoul University succeeded in making first quantum dots that emit ultraviolet light and used them to produce a flexible, light-emitting diode.

UV light is usually produced by mercury lamps or LEDs made from inorganic materials such as gallium nitride (GaN). However, mercury lamps tend to emit a wide range of visible wavelengths as well as UV, and high-performance gallium nitride LEDs are expensive to make. According to Professor Lee, quantum dots are an attractive alternative which can be made using potentially less expensive solution-based processes.

Quantum dots, made out of a semiconductor material, emits different wavelengths depending on the size and shapes. The smaller the crystal, the shorter the wavelength of the light it emits. The Professor Lee’s team is the first in succeeding in making quantum dots that emit wavelengths shorter than about 400 nm, the high end of the UV spectrum.

In order to produce UV nanocrystals, the team had to figure out how to make quantum dots with light-emitting cores smaller than 3 nm in diameter. To make these, the team utilized cadmium zinc sulfide, which emits high-frequency light, zinc sulfide shell. The quantum dots produced through this method emit true UV radiation at about 377 nm. Professor Lee explained that they “can go to much shorter wavelengths than people generally expected from quantum dots”.

The research group then made a flexible LED with the quantum dots, using a design for a high-efficiency device they developed in 2012. Professor Lee’s team showed that the UV LED could illuminate an anticounterfeiting mark in a bill of paper currency. Franky So, a materials scientist at the University of Florida, says making a device out of the quantum dots that shines brightly enough to reveal the currency mark is a remarkable accomplishment. If their lifetimes can be improved, these potentially low-cost UV LEDs could find uses in counterfeit currency detection, water sterilization, and industrial applications.

The research team headed by Professor Lee includes Seoul National University, Professor Seonghoon Lee and Professor Koonheon Char, and Dong-a University’s Professor Jeonghun Kwak. The research was published in Nano Letters (Nano Lett. 2015, DOI: 10.1021/acs.nanolett.5b00392), a monthly peer-reviewed scientific journal, and reported on Chemistry & Engineering (27 May), published by the American Chemical Society.11

Lighting Industry Market Control by Stable Major Companies, OLED Lighting Shakes It Up

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Key companies of lighting industry, such as Osram, Philips, Panasonic, and GE Lighting, occupies approximately 70% of total lighting market and maintains stable entry barrier. Most of the key companies are also actively carrying out OLED lighting development as next generation lighting. As they reveal new OLED lighting panels each year, it is estimated that these companies will play a major role in next generation lighting market.

However, once OLED lighting market is vitalized, the existing lighting companies’ stable market control is expected to be rattled.

OLED Lighting Annual Report, published by UBI Research, pointed out that major lighting companies have already invested in LED lighting in large scale, and estimated until the investment cost is returned new investment for OLED lighting will be difficult. To stimulate OLED lighting market the report suggested push market, a strategy being used in display market. According to the report, the production cost competitiveness can be achieved through aggressive investment by LG Chem. and new OLED lighting companies such as Lumiotec. The report also estimated once OLED lighting market is open through aggressive investment and push market strategy, the lighting market leadership will be transferred to new OLED lighting companies which invested in OLED lighting early from major companies which missed investment timing.

Total Lighting Market Structure Forecast

Total Lighting Market Structure Forecast

OLED lighting market is currently being formed through specialized uses such as for interior/outdoor design, shop, restaurant, medical, and cosmetic. Konica Minolta has already completed mass production line investment and the line has been in operation since the end of 2014. LG Chem. is also positively considering mass production line investment. When OLED lighting panel’s active mass production begins, the market is forecast to expand as specialized lighting and replacement lighting for incandescent and fluorescent lights. From 2020, when OLED lighting panel is estimated to achieve reasonable price as interior lighting through major panel companies’ active mass production, it is estimated it will grow by encroaching part of LED lighting market.

From 2017 OLED lighting panel market for interior lighting is forecast to grow rapidly at CAGR of approximately 90%, and record US$ 5,700 million revenue in 2025. Flexible OLED lighting panel is estimated to be used where normal lighting application is difficult and occupy approximately 27% of OLED interior lighting market in 2025.

Interior Lighting Market Forecast

Interior Lighting Market Forecast

 

DOE Selects 4 OLED Projects for 2015 SSL R&D Lighting Awards

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Earlier this month U.S. Department of Energy (DoE) announced 2015 Solid-State Lighting (SSL) Program awards. This is a part of DoE initiative to accelerate the adoption of SSL technology and focuses on developing an energy-efficient, full spectrum, white light source for general illumination. Through SSL technology, DoE hopes to reduce U.S. lighting energy usage and contribute to climate change solutions.

 

For 2015 SSL Program awards, 9 projects were selected and of these 4 were OLED projects. Acuity Brands, Arizona State University, Sinovia Technologies, and University of Michigan received a total of approximately US$3,800,000.

 

Acuity Brands received US$ 455,131 to develop an OLED luminaire that features DC current drivers integrated with each panel, and a base station that interfaces with user control input, provides power to the OLED panels, and translates the control input to desired functionalities of the panels.

 

Arizona State University received US$ 700,000 to focus on developing an efficient and stable phosphorescent material, quick-screening it, and incorporating it into a state-of-the-art OLED.

 

Sinovia Technologies received US$ 1,326,170 to combine a barrier film technology with a nanowire transparent conduction film to make a single substrate product that will improve light extraction and lower the cost of OLEDs.

 

US$ 1,314,240 was awarded to University of Michigan to focus on new strategies for increasing the lifetime of blue phosphorescent OLEDs (PHOLEDs).

 

Additionally, DoE selected 4 OLED lighting projects earlier this year through SBIR-STTR Grants (Small Business Innovation Research to OLEDWorks, MicroContinuum, and Pixelligent Technologies, and awarded approx. US$ 2,250,000 in total. This brings the total amount so far that DoE invested in OLED lighting projects in 2015 to approx. US$ 6,000,000, which is an increase of about US$ 1,600,000 from 2014.

 

2015 DoE Funded OLED Lighting Projects

2015 DoE Funded OLED Lighting Projects

100x100mm OLED Lighting Panel Production Cost, US$ 2.5 Also Possible

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As environmental issues are becoming a global concern, countries around the world are introducing environmental policies. Lighting occupies approximately 1,900,000,000 tonnes of global annual carbon dioxide emissions, and is becoming a big environmental regulation issue. Also as it takes up 25% of global power consumption it is an important area for energy reduction. Restriction regarding incandescent light, which used to be the main lighting, started and with active regulation on fluorescent light expected to begin, next generation lighting market is forecast to grow considerably.

At present, LED is in spotlight as the next generation lighting, rapidly expanding the market with its high efficiency and lifetime, replacing incandescent and fluorescent light. OLED does not contain harmful materials or light, and as lighting with high energy efficiency, it is receiving much attention as the most suitable next generation light for environmental and energy reducing policies. However, due to the steep price compared to LED, the market is growing more slowly than estimated.

According to UBI Research’s OLED Lighting Annual Report, published today (14th May), if 100mmx100mm is mass produced using equipment size of 1270mmx1270mm, OLED lighting panel production cost is analyzed to fall to US$ 5 or lower from 3rd year of mass production, and US$ 2.5 from 10th year (when 1 min tack time/single stack). This price is higher than US$ 1 – 3 of incandescent and fluorescent lights but much lower than approximately US$ 10 of LED lamp for interior lighting (60~70lm/W). Additionally, OLED lighting panel is currently being mass produced with superior efficiency and lifetime compared to incandescent and fluorescent lighting, and being developed with efficiency equal to LED. Considering these factors, if active mass production investments by OLED lighting panel companies take place, the market share within the lighting sector is estimated to rapidly increase.

OLED Lighting Annual Report forecast that in the early stages of mass production OLED lighting will form market focusing on areas where OLED lighting’s merits can be utilized in areas such as automotive, medical use, cosmetics, and exhibitions and not through main lighting. However, once mass production competitiveness is achieved, it is expected to quickly expand in main lighting market. Additionally, lighting market with high added value could be created through differentiation using flexible and transparent, and forecast the market to grow to show US$ 2,800,000,000 by 2020, and occupy approximately 10% of the total lighting market.graph

[Analyst Column] Green Light Lit for Korean Display Industry?

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Dr. Choong Hoon Yi, Chief Analyst of UBI Research

Source: UBI Research

Source: UBI Research

 

After the weak showing of 5 quarters, Korea’s display panel industry is distinctively showing trend of growth. According to Samsung Electronics and LG Display’s 1Q 2015 performance announcements, the total sales of Korean display of 1Q is approximately US$ 12,900,000,000. Compared to the previous quarter (QoQ) the sales showed a decrease of 9%, but compared to the same quarter of the previous year (YoY) it is a 20% increase.

 

The worst quarter of the last 2 years, in terms of sales performance, was 4Q 2013. Generally, 4Q which includes Christmas season shows best performance but in 2013 the numbers actually fell compared to 3Q. However, 2014 showed the more general flow of continued sales increase every quarter.

 

According to this quarterly performance, it is analyzed that 2015 Korean display panel will fit the growth pattern; YoY of this quarter and previous quarter shows 14% and 20% of growth respectively.

 

Source: UBI Research

Source: UBI Research

 

The reason for Korean display industry’s recovery trend is LG Display’s continued positive performance. Comparing the market share in sales between Samsung Display and LG Display, LG Display is leading the market for the past 3 quarters occupying more than 50%.

 

The elevation in LG Display’s performance is seen to be from Apple iPhone 6’s improved performance. However, as the iPhone 6’s shipment increases, it is likely that the rival Samsung Electronics’ Galaxy sales will fall, leading toward the possible slowdown of Samsung Display’s performance.

 

Samsung Display and LG Display’s success will inevitably differ depending on the market share of world leading smart phone companies that they supply, Samsung Electronics and Apple. However, the Korean display industry, no matter which Korean company comes ahead, is expected to continue its growth.

Samsung Display’s Deep Investment Concern for A2 and A3 Lines

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Due to the shortage in supply of Galaxy S6 Edge from its higher than expected demand, Samsung Display’s worry regarding flexible AMOLED line investment is deepening.

 

Samsung Electronics’ announced target sales for Galaxy S6 and S6 Edge is 70,000,000 units. If the S6 Edge sales occupies approximately 40%, it is estimated that about 28,000,000 units of S6 Edge will be sold.

 

Samsung Display’s A2 and A3 lines can produce flexible AMOLED panel that is currently used for S6 Edge. Considering the yield and operation rate, it is analyzed that approximately 5,000,000 units can be produced from A2 in a quarter, and 7,000,000 units from A3 (A2 line = 15K, A3 line = 15K). However, as only A2 was in operation in 1Q, assuming that about 5,000,000 units were supplied, and that A3 will also be operational from 2Q, it is forecast that approximately 12,000,000 units will be supplied. Therefore, it is estimated that A2 and A3 lines have to be in full operation until 3Q to meet the demand for S6 Edge.

 

However, if flexible AMOLED panel is applied to the new Galaxy Note model in 4Q, the preparation for mass production needs to begin from 3Q. Hence, with the current Samsung Display’s flexible mass production capa., it looks to be difficult to meet the demand for flexible AMOLED panel. Consequently, Samsung’s additional flexible AMOLED line expansion seems unavoidable.

 

To establish additional capa. Samsung Display could consider replacement investment for A2 line, or expanding the A3 line. If A2 line is replacement invested, the investment cost would decrease and move up the mass production schedule. Nevertheless, the fall in the total market share has to be considered following the reduced rigid panel supply from diminished capa. of rigid AMOLED panel. If A3 line is expanded, the investment cost and time required will be higher but considering future supply to other set companies that are not Samsung Electronics, this is analyzed to be more advantageous compared to the replacement investment for A2 line.

 

As a result, the industry’s attention is focused on how Samsung Display will choose between A2 line and A3 line, or if both will be carried out.

By DaRae Kim, reporter@olednet.co.kr

OLEDWorks to Acquire Parts of Philips’ OLED Business

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Philips and OLEDWorks signed an agreement that is expected to have significant effect on future direction for the OLED sector of the Philips. On April 28, OLEDWorks announced that they will acquire key parts of Philips’ OLED lighting business.

 

According to OLEDWork’s press release, Philips will establish a new legal entity and transfer key parts of its OLED business in the next few months. This will include the production facility in Aachen, Germany, and relevant intellectual property. All shares of the new entity will subsequently be sold to OLEDWorks. Once the new company has been established, OLEDWorks will be granted license by Philips to market its OLED light source components under the Philips brand. Philips will remain a distributor of the panels through OEM sales channels.

 

OLEDWorks CEO David DeJoy explained that this deal will broaden their mission to deliver high performance OLED light engine to a wide range of lighting applications. Eric Rondolat, CEO of Philips, added it “will enable [them] to focus [their] business and resources on developing innovative connected lighting systems and services for professional and consumer markets”.

 

OLEDWorks is based in Rochester, New York. Founded in 2010, OLEDWorks is the only US-based OLED light engine and panel manufacturer. Currently, OLEDWorks is producing 2 models of white OLED lighting panel samples in sizes of 43×101.6×3.2mm and 65x175x2.0mm. There are 2 kinds of color temperatures, 3,000K and 3,500K, with efficiency of 45lm/W, and lifetime of 10,000 hours or longer (LT70 @ 3,000 cd/m2).

LG Electronics, Not Selling OLED TV? Or Can’t Sell?

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OLED TV business that LG Electronics ambitiously prepared for is remaining at a standstill for more than 2 years. Korean media is reporting that the OLED TV sales in Korea reached 3,000 units per month, but this figure is too weak.

 

The money that LG Display have invested in line establishment for OLED panel for TV is already exceeding approx. US$ 1,400,000,000. Annual depreciation cost for equipment investment alone, excluding cost of labor and material, is approx. US$ 280,000,000.

 

Considering the current cost for FHD OLED TV is approx. US$ 1,800 – 3,300, monthly sales of 3,000 units in Korea only result in approx. US$ 9,400,000. With approx. 10,000 units per month being sold in the world, monthly revenue is merely US$ 23,000,000.

 

Although LG Display is aiming for 600,000 units of OLED panel for TV shipment this year, with LG Electronics’ first quarter world OLED TV sales of approx. 30,000 units, there is concern that only 100,000 – 200,000 units will be sold in 2015.

 

It is difficult to understand whether this uncommonly low sales of LG Electronics’ OLED TV is because they are not selling them or unable to sell them.

 

It seems plain that the initial price of OLED TV in 2013, approx. US$ 14,000, was set in order to not sell. LED TV at the time was being sold at approx. US$ 2,800, and the 5 times more expensive price was too high to be considered a normal premium price. Consequently, the 2013 OLED TV market stopped at around 10,000 units, and in 2014 remained around 100,000 units.

 

At this point, feasible production rate for LG Display’s 55 inch FHD OLED panel needs to be compared. In 2013, LG Display’s M1 line yield rate was approx. 40% with annual possible production of 50,000 – 100,000 units. As the yield rate increased to 80% in 2014, it is estimated that 200,000 units or more would have been produced.

 

Compared to LG Display’s investment cost and production potential, the LG Electronics’ OLED TV sales results are too shabby.

 

Of course, as the current main product on the market is FHD, when the newly released UHD OLED TV market actively opens the figures could always change. However, with 55 inch UHD OLED TV having to compete with Samsung Electronics’ SUHD TV, the market is not so easy. SUHD TV costs approx. US$ 3,700, and UHD OLED TV costs about 25% more with US$ 5,100.

 

Compared to the initial price of FHD OLED TV, approx. US$ 14,000, 2 years ago the UHD OLED TV price is low enough to be quite reasonable. However, with the performance of past 2 years it appears that LG Display might be inadequate to widely open the OLED TV market.

 

It makes one wonder how Samsung Electronics became the world leading company with their OLED panel equipped Galaxy series achieving 20% mobile market share, a market that used to be dominated by LCD panel.

LG Electronics Actively Release 55 inch UHD OLED TV, Begins Intense Competition with UHD LCD

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LG Electronics’ 55 inch UHD curved OLED TV, soon to be released, have been revealed on USA’s Amazon.com (www.amazon.com) in the 3rd week of April for the first time. With the price of US$ 5,499, it is US$ 3,500 lower than 65 inch UHD curved OLED TV (US$ 8,999), and US$ 1,500 higher than Samsung Electronics’ equivalent 55 inch curved SUHD TV (US$ 3,998).

 

Comparing LG Elec.’s 55 inch curved FHD OLED TV and 55/65 inch curved UHD OLED TV with Samsung’s equivalent LED TV and SUHD TV in terms of price on Amazon.com in the 3rd week of April, the price difference are shown to be approx. US$ 1,100 for 55 inch FHD, US$ 1,500 in 55 inch UHD, and US$ 4,000 for 65 inch UHD.

 

The release price for this 55 inch UHD curved OLED TV is more reasonable than previously released models and future market for next generation TV is expected to be fierce; 55 inch FHD curved OLED TV was released at US$ 15,000, and 65 inch UHD curved OLED TV was at US$ 12,000, which were more than twice the price of LCD TV of equal specification.

 

As the price of FHD curved OLED TV is falling by approx. 60% annually since its release, UBI Research’s White OLED Display Annual Report (published on April 15) forecast that UHD curved OLED TV will be able to compete with Samsung’s SUHD TV in terms of price if they can achieve FHD OLED TV level of yield.

 

On the other hand, during the 1st OLED KOREA Conference, LG Display revealed that FHD OLED TV panel yield rate exceeded 80% and that they are aiming for 80% of yield for UHD OLED TV panel by the end of 2015.

Price Difference between LG OLED TV and SUHD TV

 

LG Electronics’ 55 inch UHD curved OLED TV, www.amazon.com

LG Display Reports Performance, Focus on Structure Differentiation Through OLED TV

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On April 22, LG Display reported their first quarter of 2015 performance announcing their success in OLED TV market entrance with balanced results in mass production yield rate, timing, and management. They also revealed their panel production targets of 600,000 units this year, and 1,500,000 units in 2016.

 

LG Display’s CFO Sang-don Kim announced that “OLED TV was about technology innovation until last year, this year it will be innovation in consumers and yield rate, and by next year it will be decided whether it has popularization potential”. He added LG Display will “focus on increasing the business values rather than immediate profit and methodically proceed with OLED focused strategy for structural differentiation in large size display”. He also revealed LG Display will decide on additional investment after observing OLED TV market’s growth potential.

 

Regarding China’s BOE Gen10.5 investment, a recent issue, he forecast “much time is needed to begin set up and if Chinese companies run into problems while working on enlarging the display it is estimated that they will return to 30inch. Therefore LG Display’s large area panel sales will not be much affected”. He explained in regards to LG Display’s Gen10.5 large area LCD investment that it will be decided after careful examination considering the cost and market maturity.

 

LG Display also revealed a decrease in sales in small to mid-size display, such as tablet, due to seasonal factors. However for large size display, they announced as a result of improved performance, the total business profit recorded approx. 687 million USD, an 11% increase compared to the previous quarter (approx. 578 million USD), and showed surplus in business profit for the 12 consecutive quarters.

LG Display CFO Sang-don Kim

[Euroluce 2015] Kaneka Exhibits OLED Lighting Panel with 50 Thousand Hours of Lifetime

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Marketing activities in Europe by Kaneka, one of Japan’s key OLED lighting panel companies, is attracting attention. Kaneka, the only company with active European marketing out of many OLED lighting companies in Japan, participated in Euroluce, a biennial event, in 2013 as well as 2015. Unlike most of Japanese OLED lighting companies whose promotion activities are focused on their domestic market, Kaneka is enthusiastic regarding lighting exhibition in Europe. This is analyzed to be because Kaneka is aiming for market expansion into Europe and North America, as well as Japan’s domestic market.

 

Kaneka explained that, “OLED lighting is suitable for European customers who consider design and diversity to be important as they have good energy efficiency, thin surface light source, soft light, and ability to produce various colors”, and revealed “increasing European consumers’ awareness of OLED lighting is the priority assignment and the main reason for this exhibition”.

 

In Euroluce 2015, Kaneka exhibited OLED lighting panel with 50 thousand hours of lifetime with 1.05mm thickness. They presented 5 colors of white, red, amber, blue, and green with 3 different panel sizes of 80x80mm, 100x100mm, and 143x23mm.

 

Kaneka possesses a manufacturing line that can produce 20,000 panels per year, and in past have announced their target of approx. 50 billion Yen in revenue by 2020.

 

Kaneka Booth, Euroluce 2015

Kaneka Booth, Euroluce 2015

[Analyst Column] The Reason Samsung Must Undertake OLED TV and Technology Course Analysis

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Yi Choong Hoon Yi, Chief Analysis / UBI Research

In 2014, as the revenue and business profit fluctuated greatly per quarter, Samsung Display carried out management evaluation with BCG. One of the conclusions is known to be Gen10 LCD investment together with large area OLED for TV investment.

Gen10 LCD line investment is seen to be a countermeasure against Chinese display companies that continue their aggressive investment and display industry that is expanding in information society. It is analyzed that the large area OLED line investment is to prepare for the OLED TV market growth which has superior picture quality compared to LCD and to control their biggest rival company LG’s WRGB OLED TV market expansion which is maintaining their investment.

These two plans are obvious conclusions that any display expert can draw.

However, any experts who know Korea’s display would recognize that Gen10 LCD line investment is not suitable for Korea. This is because even if Korea expands the market share by investing in Gen10 LCD line they will still be weak against Chinese display companies in price. Korean display companies only sell high quality goods and 90~95% is the limit of yield rate. In comparison, in China the size of the population who can easily purchase expensive high quality TV and the consumers who demands lower priced goods are both huge; faulty display panels have a place in Chinese market. Chinese display companies can also sell lower quality panels through close relationship with lower price TV production companies with factories in China. Theoretically, this can lower the panel price as yield rate close to 100% can be achieved. Furthermore, support from Chinese government and cheap factory construction cost increases price competitiveness of Chinese display companies even more.

The reason Japanese display companies had no choice but to give up LCD market to Korean display companies was also because they could not continue LCD investment with their difficulty in price competitiveness. Although Sharp vigorously continued investing until Gen10 line, the result was decision to sell small size LCD line for mobile device due to the accumulated deficit.

If Samsung Display decides on Gen10 investment, it is highly likely that they will follow similar path to Sharp’s, increasing the risks rather than sales. It is more effective for Samsung Electronics to lead TV industry using Chinese companies’ cheap LCD panel with good definition rather than producing TV using expensive Korean LCD panels with good picture quality. The fact that there are no comments regarding Gen10 investment within Samsung Display can be interpreted that there are experts with good understanding of display industry.

Unlike the current Samsung Elec. business strategy where the focus is exclusively on quantum dot technology applied LCD SUHD TV, the large size line investment decision for OLED TV production is a conclusion that requires change in Samsung’s business strategy. In CES 2015, Samsung Elec. exhibited SUHD TV and OLED TV in comparison and highlighted LCD TV’s superiority in picture quality. If SUHD TV is more competitive than OLED TV, it is not worth investing any further.

However, the story is different in smart phone market. This is because Samsung Elec.’s flagship model Galaxy series all use AMOLED. One of the differentiation strategies that Samsung Elec. is using when selling Galaxy series is OLED. Wireless department of Samsung Elec. expanded the market share to 20% using the smart phone with the word ‘OLED’ attached. Most recently, flexible OLED applied Galaxy S6 Edge is hugely popular.

Samsung Elec.’s smart phone business department, IM, is recording twice the amount of revenue of VD business department that produces TV. Therefore that VD department’s marketing method of emphasizing OLED has worse definition than LCD is contradictory since IM department is marketing their product by valuing the superior picture quality of OLED over LCD. If QD-LCD is good then obviously the panel for Galaxy S series also has to be replaced to QD-LCD. Insisting that OLED has better picture quality in smart phone and LCD is superior in TV is mutually incompatible. This kind of dual behavior could result in Samsung Elec.’s rationales to be considered as ones by the boy who cried wolf. For the future expansion of Samsung Elec.’s smart phone market, VD department also has to produce OLED TV and establish the equation of ‘Samsung Elec. = OLED’ in order to complete the business strategy.

This is the reason Samsung must undertake OLED TV.

Nevertheless, problems are numerous. OLED TV produced by Samsung Elec. in 2013 was deemed to be marginally inferior in terms of completeness and picture quality compared to LG Electronics’ OLED TV by UBI Research’s Picture Quality Analysis Report and an article in OLEDNET. Since then Samsung Elec. halted OLED TV production practically acknowledging that their own OLED TV could not compete against LG Elec.’s product. The reason for this could be attributed to TV’s lower completeness but the fundamental reason lied in the fact that Samsung Display’s RBG OLED panel production method and characteristics could not compete against LG Display’s WRGB OLED in picture quality and competitiveness.

RGB OLED for Large area uses fine metal mask similar to small size AMOLED, and therefore OLED panel production is not possible using Gen8 mother glass and has to use evaporator for Gen8 glass cut into 6. As LG Display’s WRGB OLED manufactures pixels using white OLED with color filter fine metal mask is not required which allows for OLED panel production in Gen8 without cutting. Compared to the fact the rival company LG Display is using 1 Gen8 evaporator, Samsung Display requires 6 evaporators. The increased number of evaporators obviously leads to an increase in investment cost and the panel production cost cannot but be higher than LG Display.

Even in TFT production cost, Samsung Display is weaker in comparison to LG Display. LTPS-TFT process used by Samsung Display requires 8~9 mask processes but LG Display is using oxide TFT which needs 4~5. Therefore, it has an advantage of minimizing the investment cost when LCD line is transformed to OLED line. For Samsung Display to transform existing LCD line to OLED line, they have to add a huge amount of capital to the LTPS-TFT production. If they transform the existing 200K LCD factory to OLED line, the capa. also decreases to 90K, but LG Display can maintain the 200K volume without any loss. When OLED is produced transforming the existing LCD line, LG Display does not need additional factory construction but it is calculated that Samsung Display has to build another factory of equal size.

In encapsulation process, LG Display, which uses hybrid encapsulation technology, remains advantageous. This completes the OLED panel production by attaching adhesive film laminated metal foil on top of passivation which is a moisture proof structure made with 2~3 layers of passivation after OLED device production. The OLED panel for TV that was mass produced by Samsung Display in 2013 also used hybrid encapsulation structure. The difference was that the top substrate was glass. However, as Samsung Display was accused by LG Display for appropriating their encapsulation technology, Samsung is currently developing dam & fill method of hybrid encapsulation technology. Samsung Display’s dam & fill hybrid encapsulation technology shares the part of forming passivation layer on top of device with LG Display. However, after that Samsung Display applies curing agent using ODF (one drop filling) method to the dam made with organic materials on the outside of the panel. They then attach the glass substrate and harden. Although it would be better if the dam production could occur simultaneously as PDL (pixel define layer) process, generally as PDL layer is on top of TFT and dam structure is on the outside of the panel, height difference could develop leading to difficulty in upper substrate attachment. Furthermore, if the dam height is lower than PDL’s, it is unfavorable for the curved design which is the latest TV trend. Accordingly, if the dam formation process ensues after passivation is complete, further mask process is necessary which increases cost due to the added equipment investment. Samsung Display’s encapsulation process is a continuous operation whereas LG Display’s process can attach the coring film to the metal foil and send the selected high quality products to attachment process; for yield rate management, LG Display is better suited. Dam & fill method has to fill the liquid curing resin first before the attachment of upper substrate. This means that several hundreds of um thickness of glass substrate attachment is more appropriate rather than attaching metal foil of dozens of um thickness. In that case, metal foil cannot be used and additional heat sink materials are required. In encapsulation process, LG Display technology is better for mass production and has an advantage of being able to lower the production cost.

In conclusion, for Samsung Display to re-enter OLED panel for TV industry, rather than using their existing technology of LTPS-TFT, RGB OLED, and damn & fill encapsulation, it is better to use the technology being used by LG Display such as oxide TFT structure, WRGB OLED structure and lamination method of encapsulation structure that uses adhesive film.

To challenge large area OLED panel industry again, Samsung Display placed the existing large area OLED team under research lab led by their top OLED expert SungChul Kim. Although there has been no official discussion regarding OLED panel production technology directional course, using the same technology as LG Display’s would be advisable in order to succeed.

In terms of resources, Samsung Display, with their many years of OLED panel mass production experience and several thousands of top quality OLED engineers, is superior compared to LG Display.

Only the patents and decision making processes are left.

[Euroluce 2015] Enter OLED Lighting Cheaper Than LED

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An area has emerged where OLED lighting can exceed LED’s price competitiveness.

 

In LG Chem’s booth in Euroluce 2015 (April 14-19, 2015), a British company Mackwell’s OLED lighting applied emergency system was exhibited. Mackwell applied LG Chem’s OLED lighting panel to the emergency system used in cases of fire/blackout instead of existing LED lighting reducing the overall system installation cost. Mackwell is known to be preparing for commercialization.

 

LG Chem explained that “construction, excluding lighting, accounts for the 30-50% of total cost for interior lighting. LED lighting requires separate space for installation making construction cost a necessity, but as OLED lighting does not need additional construction this can be reduced. Although OLED lighting’s unit price is higher than LED’s, overall interior cost can be reduced if OLED lighting is used resulting in cheaper price”.

 

Regarding this, one LED expert observed that, “a certain distance is required between the LED lighting source and device, therefore LED installation space is additionally required and increases the cost” and “if the construction cost could be reduced from interior lighting it would be a great advantage”.

 

As shown, areas where merits of OLED lighting are actively used are emerging rapidly such as interior, medical, and vehicular lighting. If the cost competitiveness can be achieved from active investment by OLED lighting companies, not only the OLED lighting exclusive market could be created but existing lighting market could be replaced.

 

Mackwell’s Emergency Luminaire

Mackwell’s Emergency Luminaire

[Euroluce 2015] LG Chem, Business Acceleration through Lighting Solution

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In Euroluce 2015 (April 14-19, 2015) being held in Milan, Italy, LG Chem started enthusiastic European lighting market promotion with their largest booth of the exhibitions they have participated so far.

 

By showing the solution for OLED lighting and not an exhibition centering on existing panel and luminaire, LG Chem began active customer creation by supplying OLED panel, module and OLED lighting solution.

 

LG Chem revealed that “the supply is possible to B2C market through solution regarding OLED lighting, and not just to B2B market”, and that they will “strive to obtain more customers through providing various solutions”. Additionally, they emphasized the importance in new application and widening the scope as well as appealing lighting’s merits; “as most of the attendees are attracted toward the main exhibition, ‘Salone del Mobile Milano’ (Milan Furniture Fair), they showed much interest in transparent connection and rail connection that can diversely be applied to furniture and building”.

 

Examples of LG Chem’s Transparent Connection and Rail Connection Application

Examples of LG Chem’s Transparent Connection and Rail Connection Application

 

Furthermore, LG Chem exhibited LG panel applied products by partner companies such as Acuity, and Mackwell and introduced diverse areas where OLED lighting can be used.

 

In order to proceed with active OLED lighting investment, LG Chem is unfolding dynamic marketing to draw in customers. From February this year, LG Chem began selling DIY KIT OLED lighting module through Korean open market, and opened their first booth in Japan in Lighting Fair Japan 2015 which was held in March. In June, LG Chem is planning to open an OLED lighting exclusive exhibition in Nonhyeon-dong in Gangnam (Seoul, Korea) and intensify marketing.

 

LG Chem Booth, Euroluce 2015

LG Chem Booth, Euroluce 2015

White OLED Display Market to Grow Rapidly to 150 Million Units Production in 2020

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Large size OLED TV production is one of the hot issues within the display market. Although OLED has long been a focus for the next generation display, the market share of OLED display is still low. According to UBI Research, a market research company, despite the continued increase in OLED panel production volume and application scope, the point when it moves toward consumer market from producer market will be another leap for the display industry.

UBI Research’s White OLED Display Annual Report (published April 15, 2015) notes that mass production actualization of large size display using RGB structured OLED panel has not been possible due to the dead space from drooped effect. Therefore, UBI Research analyzed that the additional processes and investment cost in order to improve this increases the production cost resulting in decreased competitiveness.

Currently, OLED panel with WRGB structure is being regarded as the only technology that can achieve large size display. As key production companies revealed in SID 2014, concentrated efforts in WRGB OLED research and production resulted in approx. 80% of target yield. In 2015, supply rate is estimated to be 600 thousand units, a 40% increase from 2014, and 1.6 million units in 2016. Chinese key panel companies, led by AUO and BOE, also possess pilot lines for large area WRGB OLED panel mass production including Gen8. (Source: White OLED Display Annual Report, UBI Research)

Solution process applied technology is being developed in close pursuit of WRGB OLED, but UBI Research surmises that it will take 3~4 years for the active mass production competing with efficiency and merits of WRGB structure.

UBI Research forecast WRGB OLED’s unrivaled path will continue for another 5 years or so with approx. 150 million units of WRGB OLED display production out of over 1,000 million OLED display units in 2020. Large size white OLED display panel for TV market is expected to record approx. 1.6 million units in 2016 and grow to produce US$ 13,759M in revenue in 2020 (figures 1, 2).

If the selection of WRGB OLED can solve the RGB structure’s limit in large area panel mass production, possible active OLED TV production is anticipated. With the publication of UBI Research’s report the timing of this is expected to be a point of much discussion. Additionally, further analysis is needed on whether WRGB OLED is really the only technology for large size display, and if so for how long WRGB OLED’s peerless growth can last.

Samsung Elec. and Apple Lead Flexible (Plastic) OLED Industry

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2015 is forecast to be the year flexible (plastic) OLED actively enters the market. Galaxy S6, which was hugely popular in MWC 2015, is already to have received pre-order for 20 million units. Of these, approximately 50% is estimated to be for Galaxy S6 Edge.

Compared to only several million units of previously released Galaxy Round and Note Edge, the 2015 shipment for Galaxy S6 Edge is anticipated to reach 20 – 30 million units. In order to prepare for Galaxy S6 Edge sales Samsung Display began A3 line operation. Existing A2 line’s Gen 5.5 15K supply and Gen 6’s 15K of flexible OLED panels are to be used. Using these shipment, Samsung Electronics is planning to sell 50% of flexible OLED equipped Edge. What began with Omnia, Samsung Elec.’s lead in rigid AMOLED market is being transferred to their ability to control the secondary flow of flexible OLED market.

Smart phone market’s absolute leader Apple begins the sales of Apple Watch, equipped with LG Display’s plastic OLED, from April. Expected sales volume for this year is approximately 20 million units.

Samsung Elec.’s Galaxy S6 Edge is estimated to cost approximately 1,000 USD, and Apple is releasing various products costing from hundreds USD to thousands USD. If each product from the 2 companies cost 1,000 USD, the total set market is expected to exceed 35 thousand million USD.

The market that these 2 companies will create in this year’s smart device market is quite stunning. Accordingly, the flexible (plastic) OLED panel market is also expected to grow rapidly. Although neither company revealed the panel cost, considering the existing market is staying at 7 thousand million USD the 2015 AMOLED total market is forecast to reach 9 thousand million USD.

An Advanced Peek into OLED Korea

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UBI Research, a market research organization specializing in OLED, is organizing Korea’s first OLED international business conference in the Korea Science and Technology Center in Gangnam on April 2. Despite the fact that Korea is leading OLED industry, an international business conference has never been held until now. OLED panel has been produced and sold but there has been no international OLED industry network centering on Korea.

In order to add software for the continued growth and development of hardware focused Korean OLED panel industry, UBI Research is gathering OLED experts from all over the world in one place.

Being held for the first time this year, OLED Korea’s core key word is “Future of OLED”. Dr. Ki-Yong Lee, the vice president of Samsung Display will give a keynote speech and analyze OLED’s past and present, which has been led by Samsung, and forecast its future. LG Display also has presentation ready regarding OLED TV’s future. As the only display company leading OLED TV business, there will be a talk on their position, and detailed introduction on what is to come. Visionox and Tianma are also introducing their OLED panel and technology that are being developed. Future OLED panel production technology trends can be understood from these 4 companies. Additionally, Japanese Analysis Atelier Corporation’s Dr. Hattori will introduce Japan’s OLED display and lighting OLED industry direction.

Dr. Choong Hoon Yi, president of UBI Research that is organizing OLED Korea, is expected to give a presentation on society that will transform along with OLED under the title of “The Future of OLED”. Based on his experience of planning and developing OLED project, a pioneer in Samsung SDI, and responsible for the beginning of current Samsung’s OLED business as well as 15 years of OLED market research and consultation, Yi will be speaking about how OLED will transform our society. Dr. Yi built OLED section within Korea Display Industry Association, led OLED standardization and cooperation between different businesses, and first developed hybrid encapsulation technology which is being used by LG Display for OLED TV mass production. With this OLED technological background, technology research, and expert knowledge on market forecast, Yi will present a course for OLED industry.

OLED Korea also has presentation by Korean and international equipment and material experts. Dr. Myungwoon Choi, a research director of YAS, who pioneered production of LG Display’s M2 line Gen 8 evaporator will reveal the core technology for the first time. Doosan’s Dr. Tae Hyung Kim who has been mobilizing OLED emitting material business for the past 10 years will give a presentation on OLED emitting material technology and trends. Within material sector, Dr. Chung-Seok Kang, vice president of KCRP (Kolon Industries) will speak on substrate material which is vital for future OLED market leading flexible OLED production. Furthermore, Dr. Tae-Won Kim, principal researcher in Korea Institute of Industrial Technology, will introduce purification technology. Dr. Kim independently developed technology that can efficiently produce OLED emitting material. Shinya Higashio of Japan’s Oswell, a company specializing in moisture proof technology, will discuss cutting edge equipment and technology that can measure moisture penetration.

ETRI, which first developed OLED luminous technology in Korea and moving the technology, will give a presentation regarding OLED lighting technology based on their experience. Dr. Jeongno Lee, who is developing OLED panel in Samsung SDI and leading Korean Display National Project, will introduce OLED R&D support situation and how much the current Korean government is interested in OLED industry. Dr. Lee is also a world class standardization expert who held a president position for International Organization for OLED Standardization.

Seoul National University’s Prof. Changhee Lee is expected to speak regarding QD technology which is estimated to be biggest rival technology of future OLED. Prof. Lee is the leading academic expert in OLED sector, and initiated OLED emitting material business in LG Chem, and Korea’s first expert in while OLED technology. Prof. Lee is also a world leading expert in OLED standardization. He established OLED branch within IEC, an international standards and conformity assessment body, and was its first chairperson. He also spent much effort so that Korea could become a leader in OLED technology industry.

OLED industry’s foremost expert in investment, Jung Hoon Chang, a senior analysis of Samsung Securities, is expected to talk about OLED industry’s competitiveness and market forecast. As Korea’s leading expert in various companies’ performance research and analysis in OLED industry, Jang will suggest investment direction for future OLED related industry.

[Analyst Column] Encapsulation Technology, Where is it Going?

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Yi Choong Hoon Yi, Chief Analysis / UBI Research

OLED market is heating up again. Rigid OLED market growth was temporarily stalled but with Samsung Electronics and LG Electronics’ new flexible (plastic) OLED products, Galaxy S6 Edge and G Flex 2 respectively, the smart phone market’s temperature is rising. In order to maintain the storm that iPhone brought, Apple is preparing to release smart watch equipped with LG Display’s plastic OLED. Additionally, LG Elec. is targeting the premium TV market with their 55 inch and 65 inch UHD OLED TV.

OLED panel leading company Samsung Display decided on Gen 6 line’s additional investment for flexible OLED production expansion. LG Display also decided on supplemental extension of Gen 4 line in Paju responding to the shortage of plastic OLED supply. Furthermore, JDI is joining in and expected to begin Gen 6 flexible OLED line establishment soon.

Recently announced Samsung Display’s decision to invest in large OLED line is the most encouraging news. Frontline leader in OLED display, Samsung Display mass produced 55 inch OLED panel using RGB OLED and LTPS TFT technology. However, halting the production, Samsung Display explored for technology with better business value and recently selected to produce large OLED panel using WRGB OLED technology.

OLED panel production technology can be largely separated into 3 parts: TFT, OLED, and encapsulation. Large OLED panel production technology is very difficult to obtain yield compared to small panel. Therefore, while the above 3 technologies are important in producing good panel, technology that can acquire good yield for mass production can guarantee business value. Particularly, as encapsulation is the last process, the final yield depends on the encapsulation method.

In that case, what encapsulation technology is most suitable for large area OLED panel production? As OLEDNET article published on January 12 mentions, from the technology trend perspective the answer is hybrid encapsulation technology. This technology is completed with device’s passivation film, moisture proof top plate that can cover the top, and organic material that adhere the top and passivation film. From the design trend perspective, the technology must be able to bend. Recently, the TV market is moving toward curved design, and to respond to rollable display as well the top plate has to be metal rather than glass. (Reference, 2015 OLED Encapsulation Report, UBI Research)

Hybrid encapsulation technology can be further divided into film method and dam & fill method depending on the adhesive structure between top plate and passivation film. Film method is being applied to mass production by LG Display, and dam & fill method was developed led by Sony. This method dispenses adhesive polymer liquid after organic dam installation on the panel border. This can only be used when the top plate is glass. LG Display completes the process by sealing the metal plate laminated with adhesive film to the device. A best suited technology for curved TV and rollable TV production.

The OLED panel for TV production technology decided by Samsung Display was initially known to select WRGB OLED structure similar to LG Display, but TFT and encapsulation technology have not yet been revealed. However, TFT technology is highly likely to be oxide TFT. (Reference February 27 OLEDNET article) LTPS TFT has high investment cost compared to oxide TFT and has low business value at similar performance.

What is left is encapsulation technology. For this technology also a method already commercialized by LG Display, film lamination method, is most suitable since metal plate is favorable for curved design. Metal plates is strong against external shocks and favorable for heat sink. Glass has lower heat conductivity compared to metal and requires additional protection against heat; this means that production cost can only increase. Considering design, protection against external shocks, and reduced heat sink cost, LG Display’s hybrid encapsulation technology that uses metal plate is the most ideal. Therefore, the direction that Samsung Display should also head toward is metal plate and film using method.

Although small OLED for mobile technology developed by Samsung Display became the norm, it is estimated that LG Display’s technology will become standard for large OLED panel production.

Chinese Companies’ Aggressive Chase, BOE’s Active Secondary Investment for OLED

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It was revealed that public tendering began regarding BOE’s 5.5G AM-OLED project on ICB Operator, a Chinese international tendering network site.

BOE possesses Gen 5.5 AMOLED line in Ordos, and is preparing mass production using SNU’s evaporator. It is analyzed that the additional investment regarding Gen 5.5 AMOLED project has been confirmed as SNU evaporator yield has mostly settled. It is estimated that BOE’s mass production of AMOLED panel for mobile will be able to begin earnestly in the second half of the year.

BOE, OLED Project Public Tender List

BOE, OLED Project Public Tender List

<Source: ICB Operator>

Chinese panel companies aiming for mass production of AMOLED panel for mobile in 2015 are Visionox, Truly, Tianma, and EverDisplay as well as BOE. Of these, EverDisplay is known to be already supplying panel’s sample base.

The focus is now on how the active mass production of Chinese OLED panel companies will affect the OLED industry which is currently being led by Korea’s Samsung Display and LG Display.

Chinese Companies Begin Active OLED Panel Production Line Operation

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The Chinese companies are estimated to begin active production of OLED panels, a market for which used to be dominated by Korean companies. Following this, the market for emitting materials for OLED panels also started shifting.

“OLED Emitting Material Annual Report”, published by UBI Research in March 2015, forecast that Chinese companies will begin mass production of AMOLED panel for mobile in second half of 2015, and large area panel from 2017. Together with China’s mass production of panel, emitting material market is estimated to grow into US$ 560 million in 2015, a 16% increase from 2014, and approximately US$ 2,500 million in 2020.

Emitting material companies that rely heavily on Samsung and LG’s panel mass production are anticipating supply chain advancement to China, and considering business expansion in China in order to increase revenue. Idemitsu Kosan is the most proactive and has already started supplying materials to BOE and Tianma. Duksan Neolux began supplying to BOE’s Ordos factory and deliberating on furthering business in China. (Source: Trend Analysis of Key Material Companies, 2015 OLED Emitting Material Annual Report)

With the expansion of panel market, increased competitiveness by Korean emitting material companies is required to acquire supply chain. This is also when Korean panel production companies need to obtain technology in order to retain their market share against Chinese companies.

Emitting Material Market Share by country: UBI Research

Emitting Material Market Share by country: UBI Research

<Emitting Material Market Share by country: UBI Research>

 

‘The 1st OLED KOREA Conference ‘ by UBI Research

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Conference

The international Business Conference highlighting the present and future outlook of Organic Lighting-Emitting Diode(OLED) is held.

“UBI Research(the president, Choong hoon Yi)” specialized in OLED industry, has announced that “The 1st OLED KOREA Conference” will take a place 2nd of April, 2015 at The Korea Science and Technology Centre(SC Convention) located in Yeoksam-Dong, Gangnam- Gu.

This event’s main agenda is to review the current issue and to figure out the best practice to response it as OLED is becoming more widely used especially in TV, Automotive vehicle, Lighting, Smart phone etc.

Choong hoon Yi, the president of UBI Research will provide a perspective of the future of Flexible OLED as well as the factors why OLED TV will lead the market even though the technology for LCD is still continuously improving.

The attendees and the president, Choong hoon Yi will together have an open discussion about the current situation and future where the businesses in OLED industry are struggling.

Ki-Yong Lee, the Vice president of Samsung Display will present “the past, present and future of AMOLED Display” on this conference.

Xiuqi Huang, the CEO of Visionox R&D Centre and KSFPD will explain the whole process from researching and developing OLED Display to its production.

Also Won Gyun Youn, the team manager of OLED TV Product Planning, LG Display plans a speech about “the commercial possibilities of OLED TV”, and Chung-Seock Kang, the Vide president of KCRP will focus on “the development status of plastic substrate for Flexible Display”.

In addition, the overview of OLED display and lighting industry in Japan(Analysis Atelier Corporation, Dr. Hisashi Hattori), ▲ Gas Transmission-rate measuring system[OMEGATRANS](O-WELL Corporation, Shinya Higashio), ▲the present and prospect of AMOLED(Shanghai Tianma AMOLED Co., Ltd. , Special Assistant to General Manager Alan Huang), ▲Technologies for Efficiency Enhancement in OLED(ETRI, Dr. Jeong-Ik Lee), ▲Hybrid purification technology for OLED(KITECH, Principal Researcher Dr. Tae-Won Kim), ▲Key Technology of 8G In-line Deposition System for OLED TV(YAS, Director Dr. Myung Woon Choi), ▲the competitiveness and market forecast of OLED industry(Samsung Securities, Senior Analyst Jung Hoon Chang), ▲the current status and key issues of Quantum dot LD display technology(Seoul National University, Prof. Changhee Lee), ▲OLED Material development trend and the achievement(Doosan corp, Team Leader Dr. Ta Hyung Kim), ▲nationwide support for OLED R&D and its strategy of the key countries(KIT, Dr. Jeongno Lee) will be covered throughout the conference.

After the conference, there will be “VIP Dinner Gala” hosted by UBI Research where the experts, executives and researchers from a number of business in OLED industry, institutes and academia, shall have a warm place for networking and communication.

UBI Research is planning to hold the international business conference every year and the 1st OLED KOREA Conference will be a start. The registration can be made on the company

LG Chem, DIY KIT Released for Average Consumers to Experience OLED Lighting

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In February 2015 LG Chem released OLED DIY Kit in Korea so that average consumers can directly experience the high quality of OLED light, closest to the natural light.

OLED is a light-emitting diode formed with organic semiconductors that emit light with its characteristic color. OLED is currently being used for TV and lighting, and receiving attention as the next generation diode. Particularly, spectrum distribution of OLED lighting is closest to the sunlight and produces a sense of stability of being under the natural light. Additionally, with its high color rendering index, colors can be accurately reproduced. Unlike the existing light sources, OLED is not hot to touch, and does not hurt eyes when looked directly. With no UV rays, it is a human-friendly light. It also produces almost no blue light compared to other sources and as such it is effective in eyesight protection. It is thin, light, flexible, and has potential for infinite designs.

In order for the average consumers to experience the OLED lighting with these advantages, LG Chem prepared the OLED DIY Kit with simplest possible components and connection method. Single Kit contains one LG Chem’s 100x100mm OLED module, Double Kit contains two modules for wider choice, and DIY Kit includes an OLED panel (a bulb equivalent), switch, and wiring set linked to connectors. It has an accessible and simple structure so that the light comes on just by linking the connectors two or three times, and connecting a micro 5-pin adaptor (compatible with normal Android mobile phone charger). The panel thickness of LG Chem’s 100x100mm module is only 0.88mm so that even with the neat aluminum case the thickness is 2.2mm. If the module and switch are attached by using wood, paper, or wire, or by reforming existing products, lighting of desired shape is complete.

To showcase environmentally friendly nature of OLED lighting, LG Chem minimized using extravagant packaging material and exuberant colors, and produced a simple cardboard box. It is an ultra-energy conserving light of high energy efficiency with less than 2.5W required for Single Kit, and less than 5W for Double Kit.

Of the OLED lighting industry, LG Chem is producing the world’s best performing OLED lighting panels with largest size and best lifetime surpassing other companies such as Philips and Osram. Due to their own key material production and advanced process technology, LG Chem also has an edge in price. In order to accommodate consumers’ requests, a testing team made up with staff of LG affiliated companies was formed and generated various DIY production ideas. The final DIY Kit was produced with improvements suggested by the testing team.

In Korea, OLED DIY KIT is currently being sold on internet shopping sites such as G Market and 11St. LG Chem is planning to release the product in Japan and China from April, and rest of the world, including Europe and USA, from May.

<Example of LG Chem.’s OLED DIY KIT Use, Source : LG Chem.>

<LG Chem.’s DIY Kit Components and Connection Method, Source : LG Chem.>

 

[Lighting Fair Japan 2015] LG Chem, 100lm/W OLED Lighting Panel Mass Production Possible in April 2015

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LG Chem estimates mass production of highly efficient 100lm/W OLED lighting panel in April this year. In Lighting Fair Japan 2015 (March 3 – 6) LG Chem announced that they have achieved 2014 target of 100lm/W development, and that mass production will be possible from April 2015. Additionally, they presented the 140ml/W roadmap until 2017, and LG Chem is forecast to keep on leading the OLED lighting market.

Until now OLED lighting had lower efficiency compared to the existing fluorescent light (approx. 100lm/W) and LED (approx. 100lm/W or higher), and was mostly used as luminaire rather than down light. However, if active mass production of 100lm/W products begins, utilization as down light will also be possible.

In this exhibition, LG Chem showcased solution concept of down light, and not a luminaire focused exhibition. They also demonstrated OLED lighting’s competitiveness as down light by securing lifetime of 40 thousand hours. This is approximately twice as long as fluorescent light and rivals LED. The biggest issue for OLED lighting is the cost. If the price becomes competitive through active investment, it is analyzed that the OLED lighting market will grow rapidly.

According to UBI Research’s OLED Lighting Annual Report 2014, OLED lighting market is forecast to grow by 100% of compound annual growth rate and form US$ 4,700 million market in 2020.

150309_ [Lighting Fair Japan 2015]LG Chem., 2015년 4월 100lmW의 OLED lighting panel 양산 가능3<LG Chem’s R&D Roadmap, Source : LG chem>

150309_ [Lighting Fair Japan 2015]LG Chem., 2015년 4월 100lmW의 OLED lighting panel 양산 가능2<Front View of LG Chem Booth, Lighting Fair Japan 2015>

By HyunJun Jang, reporter@olednet.co.kr

[Lighting Fair Japan 2015] LG Chem. Begins Intense OLED lighting Marketing in Korea and Japan, Following Europe

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In order to actively open LG Chem’s OLED lighting market, they began intense marketing in Korea and Japan, following Europe. Formerly, OLED lighting marketing took place centering on Europe’s high-end luminaire market. However, LG Chem opened their first booth in Japan in Lighting Fair Japan 2015, and showed how easily OLED lighting can be applied in everyday life by exhibiting solution for down light rather than focusing on luminaire. LG Chem revealed their anticipation for Japan’s OLED lighting market’s growth explaining, “Japan’s conversion rate to area lighting is increasing rapidly and it is estimated the demand for OLED lighting will increase.”

150306_[Lighting Fair Japan 2015]LG Chem., 유럽에 이어 한국과 일본에 본격적인 OLED lighting 마케팅 시작<Front View of LG Chem Booth, Lighting Fair Japan 2015>

LG Chem also began their marketing in Korea for the public. Average consumers were able to come in contact with OLED lighting easily as OLED lighting DIY Kit and table lamp “FRAME” appeared on the open market. Particularly, OLED lighting DIY Kit provided 100x100mm OLED lighting panel, wire, and switch that can control the light (30/60/100lm), and allowed the public to apply the kit for various uses. Currently OLD lighting DIY Kit is being sold for approx. US$ 86, and OLED table lamp “FRAME” for approx. US$ 254. However, when LG Chem’s active investment and mass production begin, the price is expected to fall further.

LG Chem’s OLED table lamp “FRAME” and OLED DIY KIT Being Sold in Korea’s Open Market

LG Chem’s OLED table lamp “FRAME” and OLED DIY KIT Being Sold in Korea’s Open Market

 <LG Chem’s OLED table lamp “FRAME” and OLED DIY KIT Being Sold in Korea’s Open Market>

Example of OLED DIY KIT Use, Lighting Fair 2015

Example of OLED DIY KIT Use, Lighting Fair 2015

<Example of OLED DIY KIT Use, Lighting Fair 2015>

By HyunJun Jang, reporter@olednet.co.kr

[MWC2015] Smart Watch Market, Struggle Expected in Google OS Sector

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In MWC2015, various companies, including Samsung Electronics, LG Electronics, Huawei, and Asus, exhibited smart watch. Since 2014, Samsung Elec. and LG Elec. began to sell smart watch, Asus and Huawei are shipping smart watch equipped with rigid AMOLED panel. Apple, a latecomer but also strongest rival, is planning to actively sell smart watch, with LG Display’s plastic OLED, from April.

From the outside, all 5 companies have smart watch with AMOLED, but other than Apple which uses iOS, and Samsung Elec. that uses Tizen, the insides of the other 3 companies are the same. This is because they use Google OS. Hence the software of these 3 companies’ products are similar, and without the smart watch exterior the functions are almost identical. The only differentiations are due to smart watch design. Huawei’s smart watch face design is similar to LG Elec.’s, and the back design practically cannot be distinguished from LG Elec.’s products.

<LG Elec. Smart Watch (left), Huawei Smart Watch (right)>

 

 

 

 

 

<LG Elec. Battery Charger (left), Huawei Battery Charger (right)>

In MWC2015, Google sector showed how difficult it would be for any company to conquer the market.

 

[MWC2015] Trend Analysis of Samsung Electronics Exhibition Strategy

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Samsung Electronics, Apple, and Xiaomi can be considered the big 3 brands in smart phone market. Of these 3, only Samsung Elec. opened a booth in MWC2015. Apple and Xiaomi do not participate in offline exhibitions; Apple always holds independent introduction events for new products, and Xiaomi only handles online sales. The reason that Apple holds their own exhibition is due to their use of operating system, iOS, different from other companies’ Android system, and also their unrivaled position as the inventor of smart phone. They also have the ability to create buzz in world market through independent product reveal and promotion. Compared to this, Xiaomi is considered Apple’s imitator but in order to sell low-priced smart phone, having no offline stores is actually beneficial. As smart phone market within China occupies approx. 50% of world market, there is yet no need to promote the products overseas.

However, the situation for Samsung Elec., having to compete against Apple and Xiaomi, is different. They have to compete against Apple in high-priced smart phone market, and compete against Xiaomi’s mid-to-low priced smart phone that uses the same Android OS in Chinese market.

Samsung Elec.’s concerns were evident in MWC2015. Above all, for their flag ship model Galaxy S6, they chose to use exhibition strategy that could aptly present a mystical image of a ‘creation’ rather than a ‘product’.

First, regular visitors were allowed to see, but not touch. Second, by placing each product in pillar-shaped exhibition box in 2 rows with plenty of space in between, the area was reminiscent of a high-end designer store. The visitors were able to examine the 4 sides of Galaxy S6.

This concept of differentiated exhibition space demonstrated Samsung Elec.’s talent for marketing. Their emphasis on Galaxy S6 as a ‘creation’ rather than a ‘product’ showed their concern for maintaining their place within the high-end smart phone market

Samsung, Galaxy S6, MWC2015

Most of the mid-to-low price phones released by Samsung Elec. since last year were presented. Excluding Galaxy Z series, only available in certain countries, all of E series and A series were exhibited. Products that appeared on the market in the second half of 2014, Galaxy Note and Galaxy Tab, were also displayed in the same space.

Most of the companies utilize the exhibition space as a singular area. However, to suit world’s leading brand, Samsung Elec. applied an outstanding use of location by utilizing it as a dual space; existing products were displayed on the surface of the exhibition area, and Galaxy S was displayed in the deep creating the sensation of falling into Samsung.

Galaxy S6 Edge, MWC2015

 

[MWC2015] Smart Watch Trend, LG Electronics is On It

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The rapidly rising product to become the key item for IoT industry is a wearable device, smart watch. Various companies are already producing numerous products for the smart watch market. Beginning with smart band, the majority of smart watches had square face, but since LG Electronics joined this market, the trend started to change into a classic watch design.

In 2014, LG Elec. revealed G Watch in various events and became involved in its sales. Following the existing watch, they employed high-end sports watch design. While many experts estimated smart device with differentiated design from existing watches would become popular, the actual market responded to a round faced watch design, more familiar to the public after more than 100 years of use.

Subsequent to G Watch, LG Elec. revealed LG Watch Urbane in MWC2015. Compared to G Watch, Urbane arrived with higher class appearance.

Chinese set company Huawei introduced a smart watch with round shaped AMOLED in MWC2015, reacting to the success of G Watch. Samsung Elec. is also expected to release circular faced device for the next smart watch.

150303_[MWC2015]Smart Watch Trend, LG Electronics is On It<Urbane, LG Electronics>


150303_[MWC2015]Smart Watch Trend, LG Electronics is On It1<Huawei watch, Huawei>

[MWC2015] Samsung Electronics’ Galaxy 6 and the ‘ultimate weapon’ Galaxy S6 Edge

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Samsung Electronics, currently leading the world’s smart phone market along with Apple, showcased intensively developed Galaxy 6 and the ‘ultimate weapon’ Galaxy S6 Edge.

Following Galaxy S5, S6 used rigid AMOLED panel. However, Galaxy S6 Edge, following Galaxy Note 4 Edge, used flexible AMOLED and chose a new design where both sides of the edge are curved.

At the Samsung Elec.’s unpack event, held a day before the opening of MWC2015, Samsung Elec. CEO JK Shin was confident that everything changed except for the name. Galaxy S6 is Samsung Elec.’s ‘ultimate weapon’ where they concentrated all of their efforts in order to rectify S5’s slump. Galaxy S6’s 64-bit, 14-nanometer AP, 577ppi flexible AMOLED, and wireless charging technologyare such efforts. Its design that includes metal body, 2-sided edge, and graceful curves that link display and body is also a masterpiece that was not seen in any other products.

The main reason that Samsung Elec. could apply artistic design was flexible AMOLED produced by Samsung Display. It allowed the product to express the elegantly curved lines of hanbok, Korean traditional dress, through the main body and arched 4-sided corners. Furthermore, the chemistry of the glistening metal body together with the deep blue, a first for flexible AMOLED, can cut the most appealing figure of the existing smart phones.

150303_[MWC2015]Samsung Electronics’ Galaxy 6 and the ‘ultimate weapon’ Galaxy S6 Edge<Galaxy S6 Edge, Samsung>

The Reason WRGB OLED TV Can Only Succeed

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It has already been 2 years since OLED TV entered the market. LG Electronics and Samsung Electronics opened the market together with the release of 55 inch FHD OLED TV, but currently the market is developing around LG Elec. and some Chinese set companies.

 

Samsung Elec.’s OLED TV is using RGB OLED structure similar to the OLED panel applied to Galaxy series, and LTPS TFT. On the other hand, LG Elec. is using WRGB OLED, developed by LG Display, and oxide TFT.

 

However, Samsung Elec. stopped OLED TV production in the second half of 2013, and began to express negative opinions regarding OLED TV industry since CES2014. They determined OLED TV to be underdeveloped and required approximately 3 more years of further work. Also, as 8 mask of LTPS TFT or oxide TFT was used to develop OLED panel for TV, and therefore higher cost compared to LCD, Samsung and many other display experts continued to view it negatively. Various media was filled with unfavorable articles particularly regarding whether LG Display alone could maintain the OLED panel industry which required massive amount of investment.

 

Despite this, WRGB OLED received legitimate recognition with the start of 2015. First, with the 3 stack tandem OLED structure and HDR technology, they were able to provide sharper picture quality than LCD with the peak intensity of up to 800 nit. Second, 8 mask oxide TFT production processes were reduced to 4 mask production and lowered investment cost, which led to a more reasonable panel price.

 

The halved number of masks in the TFT production signifies that the number of processes can be reduced and increase the yield rate. It also means the amount of large scale investment essential to the TFT production can be reduced by 50%.

 

The rival display of LCD mostly uses 4 mask process of a-Si TFT. If the existing Gen8 line, with capacity of 200K, is changed to LTPS TFT or 8 mask oxide TFT process, the capacity is reduced to approx.. 90K and increases the TFT production cost by more than 200%. However, in 4 mask production, the LCD line can be altered to TFT exclusive line for OLED without any loss of capacity; this would place the TFT production cost on the same level as LCD. Of course, as the existing line can be used without additional factory construction will reduce the investment cost even further.

 

Therefore, if OLED is developed using 4 mask oxide TFT technology, theoretically the production cost falls to the level of LCD panel production price excluding BLU. As the large area OLED panel market is in early stages, the OLED evaporator and encapsulation equipment price is still high, but the equipment price will fall rapidly within 2-3 years and the investment cost is also expected to be reduced.

 

The display market research organizations are estimating the large OLED panel price to be at least $3,000, but according to the 2015 Annual Report by UBI Research, the LG Display’s 55 inch FHD OLED panel price is only expected to be around $900, and a 55 inch UHD OLED panel is to be around $1,400. UBI Research analyses that there is some difference from the actual sales price as LG Display’s M2 line production and yield rates are low, but if the full capacity of 26K is reached and the yield rises to above 80%, the current supply price can easily be met. Particularly if the large scale mass production system is established with the addition of M3 and M4 lines, it is predicted that OLED panel price will be reduced so that there will only be 1.1 times difference compared to LCD panel.

 

There are many experts who mistakenly predict that large area OLED panel, which has higher price tag compared to the continued investment cost as it is still in early stages, will fall behind LCD’s cheaper price strategy. However, much like how TFT-LCD overwhelmed the Braun-tube market, OLED TV will also be a household item within a few years.

 

2015 Annual Report by UBI Research writes that in 2016 when M2 line will be operating normally, approx. 1.7 million units of UHD OLED panel production will be possible, and predicts the investment of M3 line in 2016, with the shipment of approx. 2.7 million units of OLED TV in the market in 2017. This is a much weaker figure compared to the almost 200 million units of LCD panel market for TV, but within the new UHD TV market with 55 inch or higher it is expected to hold a large market share.

 

150227_WRGB OLED TV가 성공할 수 밖에 없는 이유<LG Elec. OLED TV, CES2015>

[Analyst Column] AMOLED equipped smartphone promotes enlargement of the display on mobile device

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According to the “2015 OLED Display Annual Report” published by UBI Research, it was researched that the 5-inch AMOLED display is the main product for a smartphone.

The report shows almost no fluctuation in the number of AMOLED equipped smartphone manufacturers for the last three years from 2012 to 2014 – 13 (2012), 11 (2013) and 14 (2014) – but the major smartphone display size that these companies sold was set in-between 4-inch and 5-inch.

 

 

Among 31 AMOLED equipped products, there was only one 5-inch smartphone accounting for 3 percent in 2012, but it has increased to 21 percent with 5 products among 21 in 2013, and 19 products in total of 27 forming 70 percent in 2014.

Samsung Electronics strategized the two elements which are not available in iPhone as points of differentiation to compete with the biggest smartphone rival company Apple. The first plan is targeting the color gamut of LCD. The existing LCD can only reproduce approximately 80% of NTSC which is the broadcasting standard. Although it became possible to enjoy TV and movies through a smartphone with the development of communication technologies, there is a difficulty in reproducing the 500nit of TV quality on a smartphone with the brightness of 200nit. The limit in increasing the brightness of a smartphone is in that the power consumption needs to be minimized to use the smartphone for a long time with the battery. In view of that, Samsung Electronics chose the AMOLED panel as a key strategic part meeting the NTSC standard in low power consumption as an alternative for the LCD panel for the consumers to identify more precise colors. It is expected that the demand for AMOLED panel capable of accurately realizing colors of a product will increase further given the latest growth in shopping clothes with smartphones.

The second plan is in the display size. While iPhone focused on a 3-inch small sized smartphone for a better sense of grip to enhance portability, Samsung Electronics was more focused on “a product of better visibility” rather than “a product of better hand grip”. Obviously the early AMOLED panel has low resolution. Therefore, the bigger display was needed to realize high-resolution as it is hard to fix the opening ratio of shadow mask which is used in manufacturing the pixel for AMOLED panel.

Samsung Electronics succeeded in catching up with Apple, the inventer of smartphone, in terms of the color gamut and size of AMOLED display. Now Apple finally abandoned the matter of grip and expanded the display size to 5-inch.

Although Samsung Electronics was a latecomer compared to Apple in the smartphone market, the choice of AMOLED by Samsung Electronics made the Samsung Electronics of today and also prepared the base for the AMOLED to thrive. In addition, the Samsung Electronics’ strategy enabled the smartphone display in the world to develop into a 5-inch “device to see”.

 

Choong-hoon Yi, Chief Analyst/ UBI Research

AMOLED Panel Market, to Reach US$ 46 Billion by 2020

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2014 was the year preparing a platform to develop the OLED industry in full scale.

 There was a prevalent doubt in the industry until 2014 concerning whether the OLED TV is able to break into the market or not. However, as LG Electronics successfully released the UHD OLED TV, the set manufactures were classified with the companies against LG and incapable of producing the OLED TV. Under this circumstance, the majority of TV set manufacturers including Samsung Electronics exhibited the Quantum dot (QD) BLU LCD TV at CES2015. The night view screen which was the exhibition concept only appeared on the OLED TV was employed on the QD LCD TV chasing the high contrast ratio just like the OLED TV.

In the display for a mobile device, the OLED succeeded in establishing an exclusive market with G Flex2 and Galaxy Note Edge with emphasis on the flexibility feature that LCD cannot even attempt to imitate.

According to the ‘’2015 OLED Display Annual Report’’ published by UBI Research on the 10th, the total revenue has decreased by 4% compared to the previous year due to the AMOLED panel shipments cut resulting from the low sales of Galaxy S5 in 2014.

 

Is the OLED industry already in crisis?

Though the OLED industry got wet with rain for a while in 2014, it will begin to solidify its place in 2015. Flexible OLED and TV are the alternatives.

UBI Research methodically analyzed and took a close look at the future of flexible OLED on the ‘’2015 OLED Display Annual Report’’. There are a number of display manufacturers developing products in view of that the rollable display is the final stage of a flexible display. But if the rollable display is to be applied on a mobile device, the cultural components are to go back to the analog age and in terms of technology, it may cause a heating problem as all parts excluding the display are concentrated on the body. For that reason, UBI Research prospected that the rollable product will be used on a large movable screen type display rather than on a mobile device.

150211_AMOLED Panel Market, to Reach US$ 46 Billion by 2020

 

Also the ‘’2015 OLED Display Annual Report” of UBI Research forecasts that the AMOLED panel market will grow at a CAGR of 30% reaching US$ 46 billion by 2020. Assuming the OLED panel for TV and tablet PC will take the sales share of 30% respectively in 2020, the report predicted that the key application for the OLED panel market will be a TV and a tablet PC following a smart phone.

The growth of AMOLED panel market is anticipated to accelerated after 2017 given that Chinese manufactures are also likely to invest in full scale between 2016 and 2017 to previse the Korea’s monopoly of AMOLED market.

150211_AMOLED Panel Market, to Reach US$ 46 Billion by 2020_그래프

 

<AMOLED Panel Market Prospect>

[Analyst Column] The last station of TV is the contrast ratio as seen at CES2015

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Began from a CRT, also called brown-tube, the TV market went through a LCD TV, a PDP, and a LED and finally reached at an OLED TV. The TV market with the history of almost 80 years now narrowed down to the war between a LCD TV and an OLED TV.

Theoretically speaking, it is genetically difficult for both a LCD TV and an OLED TV to become a better TV than a brown-tube as LCD realizes gray scale by adjusting the level of voltage from the liquid crystal which cannot completely block all light while the organic materials in OLED decompose when exposed to ultraviolet light not to mention the blue light.

Not deterred by these limitations, the LCD pushed out the rival displays of the brown-tube and PDP in the market, obtaining the honorable crown, and now it went on to prepare for the competition with a new display of OLED in full scale.

The picture quality of a display is determined by the three elements of contrast ratio, color gamut and resolution.

 

 

The contrast ratio is the most basic information necessary for recognizing an object developed as a human evolves for millions of years. The human eye can distinguish an object only with a black and white shape at night without the moon and it also perceives a three dimensional space as a distant object is the information resulting from the difference between contrast ratios. But the human eye gets tired faster than any other organs. When a human gets tired, he/she closes his/her eyes to sleep and this action is to block the light from outside. For the bright lights like sunbeam blind the human eye that is susceptible to light, it is critical to avoid the exposure to direct lights around the eyes by wearing a hat with a brim in the open air. The sunglass functions in the same purpose.

Thought an office area uses bright florescent lights as a human gets active in a bright place, a house requiring comfort, high-end restaurant, hotel, etc. are recommended to take the brightness creating the appropriate shadows according to the position of the right sources. It is because a human body relaxes and feels comfortable through the eyes in the adequately dark environment. Furthermore, the human eye cannot detect the intensity of very bright light but the degree of darkness can be distinguished easily. Therefore, a TV that is most beneficial to a human body is a product made with the display that fully produces darkness. That is the OLED TV.

LCD always employed the notion of resolution as distinctive marketing strategy when competing with a brown-tube and a PDP in the market. It is due to the fact that the display with the higher resolution provides more information and the picture and video express smooth images. Though LCD had poor contrast ratio and color gamut than a brown-tube and the price also was relatively high, it grew rapidly indebted to the diverse contents like MS Office and the development of internet.

The emergence of OLED which has superior contrast ratio and color gamut than LCD and even the resolution equivalent to LCD became the biggest challenge for the LCD panel manufactures which have already made a huge investment. As LG Display is the only manufacturer capable of producing a large OLED panel with the 4K resolution, it is very urgent for the TV manufactures to secure the highest possible quality LCD TV to compete with the LG Electronics’ OLED TV.

The LCD TV made with the BLU using the quantum dot (QD) material got one step closer to the OLED TV obtaining the 100% of NTSC which was only available for OLED.

The key is the contrast ratio.

 

Choong-hoon Yi / Chief Analyst / UBI Research / ubiyi@ubiresearch.co.kr

LG Chem. announces new OLED lighting product milestones

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LG Chem announced today that it achieved two important milestones in the development of OLED lighting products with the start of manufacturing of the 320 x 320 mm OLED light panel, the world’s largest available in the market, and the completion of the research and development phase for a new plastic-based OLED light panel.

The 320x320mm OLED light panel is 0.88mm thick panel and has an efficiency of 60lm/W, CRI over 90, and has output levels of 800lm with a nominal input (8.5V 1,600mA). The panel’s output can reach 1,200lm which is similar to a common 60-75 Watt incandescent lamp. This is significant because it marks first time that OLEDs can be considered as an energy-efficient / human-friendly light source available for general purpose use.

With LG Chem having begun mass producing the 320x320mm panels in January, the panels can be ordered at $680USD per panel, with a lower negotiated price for bulk orders.

 

 

LG Chem has also completed development of a truly flexible plastic-based OLED light panel and engineering samples are now available. LG Chem’s current bendable OLED panels (F6BA40, F6BA30) are thin-glass based that provides a limited bending radius of 75mm. The new flexible OLED panel has vastly increased the bending radius flexibility to 30mm because of the adoption of a plastic substrate for the panel, which also eliminates the danger of the panel shattering when excessive force is applied.

The main challenge of converting from a glass substrate to plastic was to maintain the performance levels of efficiency, luminance, and CRI. LG Chem has overcome this challenge by adopting its expertise in barrier and encapsulation technology.

The specifications of the LG Chem’s new plastic-based OLED light panel are 60lm/W efficiency, 75lm brightness, 3,000K in color temperature, and CRI over 85. Engineering samples are available at $250USD per panel. The mass production of the flexible panel is scheduled to begin in July 2015. The price will be adjusted accordingly once mass production starts.

JENAX, free transform flexible battery J.Flex

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The markets for the bended smart phone and smart watch are to be advanced in full scale as the flexible (plastic) OLED production processes of Samsung Display and LG Display are stabilized.

Samsung Display is drawing world’s attention as releasing curved products using flexible OLED for health care gears of Galaxy Fit and Galaxy Gear S and for smartphones like Galaxy Round and Galaxy Note Edge. For LG Display’s G Flex is a product evolved from curved to bended, the internal structure of its battery also requires either curved or flexible design.

Korean company JENAX has succeeded in developing the flexible battery J.Flex following LG Chemicals and Samsung SDI. The prominent feature of J.Flex is that it can be transformed as a user wishes, allowing itself to be applied for and complement various wearable devices besides a smart watch.

The size of a smart watch battery of JENAX is 26cm x 5.2cm and the personnel from the JENAX said that it is available in various thicknesses and capacities available for the use of smart phones. And he also introduced that the battery has passed all safety tests to be applied on products.

JENAX

<Flexible battery J.Flex, JENAX>

The previously released smart watches such as Galaxy Gear S and G Flex used the flexible battery which is in the bendable shape. With the development of J.Flex, the industries for the flexible displays and parts for wearable devices are expected to develop further.

[Analyst Column]The key technology to realize 8K OLED TV is transparent hybrid encapsulation technology

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Choong-hoon Yi / Chief Analyst / UBI Research ubiyi@ubiresearch.co.kr

Along with LG Electronics, Panasonic and Skyworth joined the UHD TV industry as releasing the 55-inch, 65-inch and 77-inch UHD OLED TVs at CES2015.

In response to this, the LCD TV manufacturers unveiled numerous new LCD TVs at CES2015 combining different technologies of QD, HDR, and curved design.

OLED is catching up with LCD in terms of resolution and LCD began to compete with OLED in respect of curvature and color.

There were competitions with regard to resolution between OLED and LCD in the history of smartphones. As the resolution of small and medium LCD improves in order to distinguish itself from OLED starting from 200ppi in 2010 to over 500ppi through the Retina (326ppi), OLED accomplished the equivalent resolution through the FMM mask and pentile technologies.

The LCD TV industries are anticipated to develop products with ultrahigh resolution in consideration of the small and medium OLED. And the OLED TV industries are reviewing the technologies to answer to this trend of ultrahigh resolution.

The resolution over 8K is available for OLED TV by either converting the bottom emission structure which is currently applied to the existing 4K OLED TV to the top emission structure with higher aperture ratio or producing the RGB OLED panel with the solution process.

Sony already developed and introduced the world’s first 4K OLED TV with the top emission technology at CES2013. Employed for Samsung Electronics’ Galaxy series, the top emission structure can be applied to a large area but the complication is in the transparent encapsulation.

 

 

It is hard to use the frit technology currently used in small and medium to a large OLED for its durability issue. The hybrid encapsulation method using the transparent encapsulation film emerges as the optimum alternative and the developments are set in that direction.

The substantial market growth is expected as the transparent hybrid encapsulation technology is critical in realizing a large area flexible OLED and transparent OLED besides the ultrahigh resolution using the top emission.

 

 

 

Feast of Plastic OLED

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LG Electronics unveiled its secret weapon, G Flex2 at CES2015. Produced with the plastic OLED from LG Display, the smart phone G Flex2 features relatively enhanced resolution from the HD level resolution to FHD (403ppi) though the display has reduced from 5.99-inch to 5.5-inch when compared to the existing G Flex released in 2013.

150123_Plastic OLED의 향연1 150123_Plastic OLED의 향연2 150123_Plastic OLED의 향연3

G Flex2 is the up to date curved smart phone equipped with the latest 64bit Octa-Core CPU and Snapdragon 810 processor from Qualcomm. The frontal curvature of 700R is also the same as in the G Flex, but the backside is 650R, increasing the sense of grip. For its 700R display, it provides much better sound quality by reducing the gap between the user’s face and the phone. With the self-healing back cover as in the G Flex, it just removes various scratches occurred in daily life. 

LG Electronics and Samsung Electronics sold the curved smart phones in 2013 at the same time. LG Electronics’ G Flex was the same panoramic design as now but Samsung Electronics competed by releasing a smartphone curved from left to right to emphasize a firm grip.

Medical Lighting, will it make a breakthrough for the OLED lighting market?

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The sizable growth for OLED lighting is expected in the medical lighting market.

At Lighting Japan 2015, Synqroa Corp. introduced Lucuria, the OLED lamp used for dental practice equipment, under the presentation title “Dental-free shadow lamps development and marketing by OLED lighting source”.

The presenter Mitsuhiro Koyama, Vice President Synqroa Corp., said that “OLED lighting is more appropriate than LED or halogen lamp for the medical purposes thanks to its properties including shadow-less, good color rendering and color temperature, and no blue risk. He also speculated “The competent lighting in the medical lighting industry is more about providing the optimal environment for doctors and patients than the price competitiveness.”

Synqroa estimated that the potential for the OLED lighting panel is about six million units with expected annual demand of about 350 thousand units for maintenance assuming that each hospital will use three units (five OLED panels per unit) in about 400 thousand dentists in the world as of 2013. In addition, they also analyzed the OLED lighting panel will take about 12 million units (25% of entire demand) among the demands for the lighting panels applied in operating rooms, patient’s rooms, NICU, etc.

Likewise, the expansion of OLED lighting market is expected to gain momentum if the OLED lighting panel is employed more actively in the medical lighting market equipped with merits of improving health care environments and protecting doctors’ and patients’ eyes.

 

<Comparison of properties for each lighting, Source: Synqroa>

Description: Compared to the LED lighting, the OLED lighting barely emits the ultraviolet rays or blue lights which are harmful to the eyes but enables visibility closest to the natural sunlight free of shadow.

 

<Synqroa’s OLED lamp for Dental Equipment, Source: Synqroa>

 

[CES2015]LG, Plastic OLED panel

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[Analyst Column] 2015 Samsung Electronics TV Marketing Strategy Analysis: Samsung is a genius of global marketing as expected

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The product cited to pay close attention at this CES2015 was QD-BLU LCD TV. Exhibiting QD-BLU LCD TV at IFA 2014, the Chinese set makers already made it clear that it will be a new product to lead the Chinese market in 2015. The Chinese companies released 4K TV in the market for 2013 and it took about 60% of the world TV market in 2014.

150115_2015년 삼성전자 TV 마케팅 전략 분석

Source: CES2015 Pre-press Conference

Mr. Koenig, the Industry Analysis Director of CEA, forecasted at CES 2015 pre-press event that the 57% of the market which is 13 million units will be in China by 2015.

Based on the domestic markets, the Chinese set companies are moving fast to secure the names implying the term QD and prepare PR and marketing strategies in order to lead the QD-BLU LCD TV market.

Succeeded in distinguishing itself from other competing companies, let alone the best TV quality in the world, Samsung Electronics took first place in the TV market share and developed the name LED TV to more strongly appeal its difference with LCD TV to potential customers. Though it is not a TV operating with LED but only the CCFL for backlight was replaced with LED, it is analyzed that this naming strategy enabled securing its competitiveness for achieving differentiation.

The Chinese set companies developed numerous TV names with the term QD imitating the successful examples of Samsung Electronics.

However, Samsung Electronics outmaneuvered the Chinese set companies again with another surprising marketing strategy. It adorned the CES 2015 press conference with the unexpected name of SUHD TV. It is because the name LED TV had a market monopolizing effect for Samsung used it exclusively for more than a year but the name QD shared with other competing companies of lesser-known brands will lower Samsung’s value as an absolute TV brand.

150115_2015년 삼성전자 TV 마케팅 전략 분석_2

It seemed Samsung Electronics is emphasizing the notion of curved TV as a marketing factor to distinguish itself from other rival companies. The QD technology is a means to compete with OLED TV in terms of picture quality and it is analyzed that the curved TV is a key marketing strategy which already has secured the brand awareness as the world’s best design product in the curved TV market.

Yi Chung-hoon /Chief Analyst / UBI Research / ubiyi@ubiresearch.co.kr

 

[Wearable Expo Japan 2015] A wearable to take over the future electronics industry

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With increasing interests in wearable devices, the first Wearable Device Technology Expo 2015 was held on January 14, 2015 at the Tokyo Big Sight including the participating companies of the batteries and electric parts/materials such as a sensor, display, etc. which are to be used for wearable devices. The host announced that the event in 2016 will be about four times larger than this year proving the increased interests in associated industries and expected a drastic growth of the wearable device industry.

The first speaker of the Commemorative Session, Hideyuki Saso, the President of Fujitsu Laboratories, presented that the key for a wearable device is ICT (Information & Communication Technology) which enables every device wearable as applying a sensor and connecting system.

Tomokazu Tajima, the senior vice president of Sony, pointed out ‘co-creation’ as the keyword. He said that the issue for a wearable device is creating a new application through a co-work practice among other players in the industry. Also he estimated high market opportunities of the wearable device industry.

Among 150 companies submitted for the exhibition, WESTUNITIS showed the glasses using the micro display and PPP presented the smart glasses controlling display through hand gestures by employing a sensor and camera at the end of the glasses.

In addition, there were other wearable devices receiving fervent responses as using the glasses, smart watch and sensor including the system automatically informing the work process as linked with a display and embedded sensors in a pair of gloves and glasses, or the system operating a robot to follow the movements of a human wearing the device with a sensor installed in the arm area.

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<West units’s wearable device>

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<PPP’s smart glasses>

 

CURVED, the keyword for Samsung Electronics in 2015

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The principal design for the TVs and monitors exhibited in the Samsung Electronics booth at CES 2015 can be summed up as ‘curved.’ Starting from the OLED TV at the TV market, the LCD TV also announced a variety of curved designs and bendable TV with adjustable curvature.

Furthermore, Samsung Electronics presented 27inch and 34inch SEC 790C monitors introducing the concept of curved design in a monitor. The 34inch ultra-wide curved monitor is a 21:9 aspect ratio featuring a resolution of 3,440 x 1,440 pixels (ultra WQHD) with the static contrast ratio of 3,000:1. The curvature is 3,000R and the wide viewing angle is 178°.

Securing various products with curved properties from TV and smart watch to monitor, Samsung Electronics positions as a leading company pioneering the curved electronics.

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<Samsung Electronics curved monitor (L) and multivision display with standard monitors connected (R)>

 

[Lighting Japan 2015]What is the keyword for the next lighting industry?

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The Lighting Japan 2015 was held on January 14, 2015 at the Tokyo Big Sight in Japan.

At the key note session, Jeffrey Cassis, the senior vice president of Phillips, began the first presentation with the theme of “Delivering the Promise and potential of digital light” emphasizing the notion of digital lighting and connected lighting in terms of the critical issue of how to combine a lighting with a smart city and ecosystem. He also hinted the importance of OLED lighting mentioning that most of the Philips’ R&D is concentrated on OLED despite the fact that the LED lighting will take about 65% of the entire lighting market by 2018.

The second speaker Prof. Ching W Tang from the Hong Kong University expressed “the sympathy with his view on the digital lighting that the OLED lighting will play a critical role” and highlighted the key issue is preparing for the price competiveness. He mentioned that the efficiency of current OLED lighting panel is about 23% and there is a potential to improve up to about 30%. Also he added that there will be a huge renovation in the lighting market if the total efficiency of the OLED lighting panel increases more than 50%.

As demonstrated in the key note session, the key for the future lighting industry can be summarized as both connectivity and OLED. The concept of connectivity which was underlined by the numerous electronics and automobile companies at the last CES 2015 is becoming a primary trend in the lighting industry and it is anticipated to center around the OLED lighting.

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<Philips senior vice president Jeffrey Cassis>

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<Hong Kong Univ. Prof. Ching W. Tang >

LG G Flex in CES2014 LG Electronics Press Day

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LG Display ‘s Press Day

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SEL’s 8 7inch tri foldable AMOLED panel in SID2014

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Samsung Electronics’s Press Conference in CES2014

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Samsung’s 85inch Bendable UHD TV in CES2014

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LG Display Press Day in CES2014 No.5

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Panasonic 56inch printed UHD OLED TV

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Sony 56inch UHD OLED TV

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LG 55inch OLED TV with art galley

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LG 55 Curved OLED TV 1

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LG’s 55inch Curved OLED TV

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Disassembling G Watch R

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Disassembling Gear S

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[CES2015] How far LCD TV will evolve?

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LCD TV made another great innovation. It is the LED BLU using Quantum dot(QD) accomplishing an ultimate level of LCD TV picture quality that no one has imagined yet.

At CES2015, the TV-set companies including LG Electronics, Sony, Sharp, TCL, Haier, etc. revealed the QD-BLU LCD TV. Their color reproducibility had reached up to NTSV 110% due to QD-LED and the brightness and contrast range allowed a brilliant picture quality which was never available in the LCD panel as a result of HDR (high dynamic range) technology.

There were only a few exhibitions prese nting the night view of clear contrast range but at this CES 2015, Samsung Electronics demonstrated how far the LCD TV has improved by comparing the contrast ranges of the SUHD TV (up) and existing LCD TV.

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In addition, the exterior design has changed completely different from the existing LCD TV in the curved and thin film shape under 10mm. Even the viewing angle of wide color LCD attained a level of spontaneous emission

 

How far LCD TV will evolve?

The answer was in this CES 2015.

It is the OLED TV.

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LG Display is the only company in the world capable of producing OLED panel and at this moment, it is LG Electronics which has a capacity to mass-produce OLED TV.

The superiority of OLED panel’s color reproducibility, contrast range, response time, viewing angle, thickness, etc. over LCD was already attested in the smart phone Galaxy series. Therefore, the survival means for those TV manufactures which cannot produce OLED TV is to make LCD TV most similar to OLED TV as much as possible until they can supply a large quantity of OLED panel.

At this CES2015, LG Electrons mobilized every technology available for LCD TV to go after OLED TV. The LCD TV came close to OLED TV with a curved design despite the color reproducibility, viewing angle, thickness and getting thicker. In particular, the contrast range has enhanced to such a degree that it is indistinguishable with OLED TV if no explanation is provided. But after all, LCD is LCD and OLED is OLED. It might imitate but cannot be the same.

The opportunity for LCD TV to transform once again by the emergence of OLED TV will go down in history of TV as an example of proper competition.

Why Hybrid Encapsulation?

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The latest trends in the display market can be represented with the keywords such as flexible, large panel and high resolution. And companies are releasing the products applying a flexible AMOLED panel like Galaxy Note Edge, Galaxy Gear S, and G Watch R and high-resolution products applying a large area panel such as UHD curved 65- and 77- inch in the AMOLED market. For Flexible AMOLED panel, foldable and rollable features are required whereas the resolution over UHD level and the brightness at least 500nit are required for a large area AMOLED panel.

 

There still are many issues to be resolved to mass-produce a flexible AMOLED panel and a large area AMOLED panel with the resolution above UHD level. Especially the encapsulation is a technology deemed to transform as the OLED manufacturing technology changes and it is a very critical area for it is the last process determining the panel yield rate.

Encapsulation is essential process to prevent emitting and electrode materials from being oxidized as it blocks moisture and oxygen flowing in from the outside of OLED element, and protects elements from mechanical and physical impacts from outside.

According to the “OLED Encapsulation Report” issued by the UBI Research on the 5th, the key encapsulation technology applicable for every application is expected to be the hybrid encapsulation.

The Hybrid Encapsulation structured with a thin-film passivation, a cover plate with a gas barrier property, and polymer to adhere a thin-film passivation and cover plate in two applications ? the ‘Dam & Fill’ uses polymer in liquid form while the ‘Film Laminating’ uses it as processed in film form.

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The frit glass method which is employed in the rigid AMOLED for a mobile device currently on sale is a perfect encapsulation method but it is hard to be applied to a large panel and flexible AMOLED. The TFE (Thin Film Encapsulation) technology which is applied to some flexible AMOLED is also inapplicable for a large panel due to the complicated process of forming a multilayer thin film, the occurrence of particle, and the problem of film uniformity.

 

However, the hybrid encapsulation is valid for both a large panel and flexible OLEDs with the advantage that the number of process is less than that of TFE. UBI research analyzed that the hybrid encapsulation using a transparent gas barrier can be applied to a rigid AMOLED panel for a mobile device for the benefits of preventing breaks and reducing thickness.

 

As the hybrid encapsulation is applied in a large area OLED and flexible OLED panels which is to be the core of future OLED industry, UBI Research prospected the main material market for hybrid encapsulation to form US$600 billion in 2015 and to show CAGR of 74% between 2015-2020. The primary materials applied in the hybrid encapsulation are organic materials, metal foil and transparent gas barrier.

[CES2015] Keyword for this event is “connectivity”

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With only two more days left, CES 2015’s biggest concern can be characterized in one word “connectivity”” Until now, CES welcomed visitors with thousands of booths presenting a wide variety of electronics commensurate with the reputation of the event as the best electronics show in the world. The space connecting Samsung Electronics, LG Electronics, Sony, and Panasonic was the largest area occupying the event, devoted to hardware such as audio, cellphone, etc. besides TV. For ten years, the exhibited functions were of connecting a home from outside using a smart TV with internet and two-way communication but the recent trend introduces functions controlling appliances at home with individual cellphones from outside. Add to this the development of ‘Internet of Things’ as a key technology magnified the issue of the “connective technology” at this CES.

The most outstanding feature of CES2015 is the participation of renowned automobile companies, showing off numerous spectacles as combining an electronics exhibition with automobile exhibition. It is because an automobile from a mechanical perspective of opening doors and starting a car before driving, and controlling a handle, gear and pedals while driving has evolved to the extent of becoming an electronics with the explosion of connected functions as applying various components used in electronics including the Internet of Things technology, HUD, touch screen, sensor, etc. and automation function such as software technology, unmanned driving system, etc. The biggest influence on converting a car into an electronics is the “connective technology”, linking a hu     man and a car.

Benz presented the future concept car F015, demonstrating how a car will be used in the future society while Audi enabled touch controlling of an automobile system and Hyundai revealed the unmanned driving system as well as the technology of automatically controlling a car through a sensor as display on the HUD (head-up-display) in real time of the diverse road environments expected to encounter while driving.

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The world of automobile has improved to such a degree to connect a smart device like a smartphone and smart watch to start a car without a key. Of course these smart devices are already developing the embedded health care function of measuring HR (heart rate).

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This CES 2015 proves the realization of a new world of in our lives connecting a smartphone, a wearable device, an automobile, and others focused on a human.

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[CES2015] Panasonic and Skyworth to actively participate in OLED TV business

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Han Sang-beom, the CEO of LG Display said at CES 2015 press conference that the OLED TV market for this year is expected to be about 600 thousand units, declaring to m ake 2015 the first year for WRGB OLED TV. LG Display plans to produce 55-inch, 65-inch and 77-inch UHD Curved OLED panels as deploying 14,000 Gen-8 substrates per month at both the M1 line and M2 line by the first half year, and will expand to 26,000 sheets per month by the end of the year.

Though LG Electronics purchases about 90% of the OLED panels produced by LG Display, the participation of the set companies of Japan and China are desperate in order to form a market in a country with a large purchasing power including Japan and China. In China, Skyworth is very active in the sales of the OLED TV. In this event, Skyworth exhibited the 65-inch and 55-inch curved UHD OLED TV. Mr. Mars Yang, the marketing manager of Skyworth, suggested that while only two models of FHD OLED TV were launched in 2014, total four models including 55-in curved UHD OLED TV will be released in 2015 for the Chinese market.

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In Japan, Panasonic has a great interest in the OLED TV market. Exhibiting the independently developed 55-inch soluble process curved UHD OLED TV from CES 2013 to IFA 2014, Panasonic places a very high value in OLED TV. Panasonic is currently developing a TV set from 2014 as purchasing OLED from LG Display besides the OLED panel that it is working on separately, and at CES 2015, it has presented the curved OLED TV produced with the 55-inch UHD OLED panel from the LG Display. The exact date was not revealed but the personnel from Panasonic exhibition said that they are expecting to release the OLED TV soon, and the purpose of this exhibition is to demonstrate the possibility to create a beautiful screen as such with OLED TV. These two companies are establishing the TV trend with LG Electronics emphasizing the keywords of ‘UHD’ and ‘curved’.

OLED TV is getting attention at this CES 2015 as it is thinner and wider in its viewing angle compared to the QD-BLU LCD TV using BLU. In particular, the LG Display’s UHD OLED panel which was unveiled this time is capable of realizing the brightness equal to the best quality LCD TV as its peak intensity is raised up to 800nit. LG Display has been highly praised for the best display in this event as releasing the product with improved features of brightness and black.

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[CES2015] Samsung Press Conference Highlights

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Recap of CES 2014

Before all the new announcements in the U.S., the audiences were briefly reminded couple things that happened in 2014.

-Samsung shared its vision for Home of the Future, a lifestyle-based innovation that will extend across the overall eco-system

-Samsung Electronics Honored with 36 CES Innovation Awards including 2 Best of Innovation awards (Bendable S-UHD TV, Galaxy Note Edge) and 4 Eco-Design honors across all the business categories.

-Samsung outperformed in the US market with two digit number growth in sales and believes that it reached more loyal consumers.

-Samsung successfully established a new television category ? Curved UHD.

-Samsung introduced CHEF Collection, a new generation of appliances

 

Key Announcements

Similar to the prior CES, Samsung has announced many new innovative products such as TVs, home appliances and more. Here are some of the key points of each new announcements.

 

#1 Samsung Portable SSD T1

-Smaller than a business card, it weighs less than an ounce

-Four times faster than the traditional external drive

-Holds up to a terabyte of data

#2 Milk Music, Video & VR

-Milk started as an intuitive music-discovery app for millions of active users worldwide.

-MILK Video allows you to discover, collect, and share all of the web’s best videos, seamlessly, in one place.

-In 2015, Samsung is expanding MILK to Samsung Smart TVs, and MILK Music to the web.

-Milk VR is an exclusive service for Gear VR with a daily stream of immersive, 360 degree videos.

-Milk VR is available for download right now from the Oculus store on the Samsung Gear VR.

-Samsung is launching with 100 minutes of original content and will deliver 10 new videos per week, from music, sports, to action and lifestyle.

 

#3 Curved S-UHD TV

-This is Samsung’s first SUHD TV and it is 88-inch!

-The SUHD display is made from Samsung’s proprietary nano-crystal semiconductors

-It delivers the highest color purity and light efficiency available today.

-Quantum Color technology gives 64 times the color expression of conventional TVs for the most accurate color display.

 

#4 Smart TV

-From this year, all Samsung Smart TV’s ? including our SUHD TV ? will be powered by the Tizen operating system, which is based on web standards

-The “first screen menu” simplifies the Smart TV experience whether you control your TV with a remote, or voice, or gestures.

-Samsung Quick Connect instantly links up devices to your TV.

-Smart TV offers easy and seamless navigation across videos, games and the web, giving you more choices than ever on the TV screen

-Samsung Sports Live brings the second-screen experience on to the main screen and provides near real-time stats about the team and the players

-Samsung partnered up with PlayStation Now, which lets you stream&play blockbuster games without a console, and multiscreen games

#5 WAM7500/6500

-The newly-introduced 8500 series will also offer enhanced sound quality with its 9.1 channel speakers

-It provides omni-directional experience

-Samsung’s ring radiator technology projects sound in all directions, vertically and horizontally.

-Multiroom App 2.0, which uses the Milk interface.

 

CHEF Collection phase 2

 

#6 Chef Collection App

-This app is updated every two weeks, and packed with recipes and tips from these incredible Michelin-starred chefs as well as partners

-It is like having your own Michelin-starred adviser next to you

-The Chef Collection App will be available for free on Google Play starting in February.

 

#7 Flex Duo with Dual Door

-The Flex Duo with Dual Door aims to deliver efficient use of compartments incorporating top Chefs’ direct feedback on usability as well as efficiency.

-The upper door provides access to a small top compartment.

-The full door opens both the top and bottom compartments, when the Smart Divider is slotted in.

 

#8 WA8700 Top-load washer with activ dualwashTM & SuperSpeedTM

-Samsung is the innovator and clear industry leader, with the highest capacity washers and dryers on the market, and phenomenal energy efficiency across the board.

-A new built-in sink, complete with water jet and scrubber makes doing the laundry easier ? while still maintaining load capacity.

-One-stop solution for all your laundry needs

-Activewash is also our first top loader to feature Super Speed technology, which reduces the wash time for a normal load to as little as 36 minutes.

-For the first time on top-load washers, WA8700 features SuperSpeedTM enabling users to save more “me” time.

-Wash Sink and Water Jet make it all possible ? one-stop solution.

 

#9 PowerBot Robot V/C

-The new Powerbot has 60 times more suction power compared with conventional robot vacuum cleaners.

-It will create a complete map of the home to calculate the most efficient c

leaning path, thanks to Visionary Mapping Plus.

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[CES2015] Samsung, the hero of INNOVQTION AWARDS!

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The core products of the 2015 exhibition were released at the CES Unveiled event including various mobile devices equipped with different high-tech sensors like a drone. The 20 most innovative products selected by the CES were awarded at this event.

Among those products, Samsung Electronics’ Galaxy Note Edge won in the “wireless headsets” section and Dell’s Venue 8 7000 tablet PC with Samsung Display’s AMOLED panel received the award in the category of “e-readers and mobile computing.”

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LG Chem. release 320x320mm OLED lighting and new application

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The 320x320mm OLED light panel in LG Chem’s product portfolio in the world’s largest commercially available panel. The panel has an efficacy of 60lm/W, a high CRI (90) and is only 0.88mm thick. The output, which is similar to common 60-75 Watt incandescent lamp. This is significant because it marks the point where OLEDs will not only be seen as an energy-efficient and human friendly light source, but also come to be seen as a fit-for-purpose and proficient general purpose light source. The 320x320mm panel is now commercially available.

LG Chem has developed two types of “Mounting Solutions” for easy OLED panel installation with magnetic connections: Rail Connection and Linear Connection.

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Rail connection

Each 200x50mm LG Chem OLED light panel is cased and a DC-DC driver is integrated. The AC-DC driver supplies DC to the conductor rail, and each lighting unit is magnetically attached to the rail receiving the power.

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Linear Connection

The Linear Connection Solution also utilized 200x50mm OLED panels with chrome-finished casing. Each lighting unit is magnetically connected with other units in a series, and the units are also magnetically attached to the metal surface. When distance between the panels is required, and extension bar can be placed in between.

The mounting solutions can be easily applied anywhere, from retail store shelving to general home furniture.

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The Transparent Electrode uses 320x110mm OLED panels. A transparent mesh conductive film, OLED panel and protection film are laminated on a sheet of glass. Hence, OLEDs turn on without direct wiring to the panels; therefore achieve a floating effect. The Transparent Electrode would be a great fit for retail shelving where temperature is a sensitive factor for instance in the cases of cosmetics of food. Different shapes and sizes of OLEDs can be applied diverse design needs.

[CES2015]LG Press Conference Highlight

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Tim Alessi, director of new product development at LG Electronics USA, unveils LG’s new 77″ Flexible 4K OLED TV during a news conference at the 2015 International CES on Monday, Jan. 5, 2015, in Las Vegas.

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Greg Peters, chief streaming and partnerships officer at Netflix, left, and Tim Alessi, director of new product development at LG Electronics USA, shake hands celebrating their continued partnership in front of LG’s 77″ Flexible 4K OLED TV during a news conference at the 2015 International CES on Monday, Jan. 5, 2015, in Las Vegas.

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David VanderWaal_TWIN Wash SystemDavid VanderWaal, LG Electronics USA, introduces the new LG TWIN Wash System with a first-of-its-kind mini washer in the pedestal during a news conference at the 2015 International CES on Monday, Jan. 5, 2015, in Las Vegas.

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David VanderWaal, LG Electronics USA, unveils the first-of-its-kind Double Door-in-Door refrigerator during a news conference at the 2015 International CES on Monday, Jan. 5, 2015, in Las Vegas.

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Frank Lee, LG MobileComm USA, unveils the new G Flex2 smartphone during a news conference at the 2015 International CES on Monday, Jan. 5, 2015, in Las Vegas. It is the first phone to be available with a Snapdragon 810 processor.

[CES2015] Prelude of the war without gunfire and border

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CES is held around this time every year for the first time in the world. Though it will run from January 6th to 9th, the journalists are provided with enough time to review projected topics of CES from the 4th.

At the pre-CES press event in the January 4th, Dr. Dubrava  c, chief economist and senior director of Research for CEA (Consumer Electronic Association) mentioned the pillars to the digital era under the title “2015 CES Trends to Watch”, and those five pillars are “ubiquitous computing”, “cheap digital storage”, “connectivity”, “proliferation of digital devices”, and “’sensor’ization of tech.”

Among those, Dr. Dubravac presented the notion of “digitization”, “connection”, and “sensor’ization” as key issues of which the keywords are in digitalizing physical space of human, and prospected that the “watch” will be a primary means to connect these.

Dr. Dubravac concluded stating the necessity to deliberate the “big questions” of 2015 with regard to “what will happen when everything is digitalized”, “how to provide connectivity”, “the arrangement and installation location of a sensor” and “what a use-case scenario is.”

In the presentation titled “Technology World Tour”, following speaker Steve Koenig, an executive of the industry analysis team, picked a smartphone as a technology available to continuously develop the electronic industry. He remarked the seven major electronics as a smartphone as well as mobile phone, LCD TV, mobile PC, desk PC, digital still camera, tablet PC, and said that the smartphone is taking 40 percent of the entire market which is three times more than the second placed LCD TV of 13 percent in 2014, predicting the share will increase up to 46% by 2015. However, it was expected that the set price will be reduces drastically given that the 34 percent of the smartphone market is in China and the dominating control of Chinese companies like One Plus, Xiaomi, and Coolpad over the Chinese market.

150106_CES2015 총성 없는, 국경 없는 전쟁의 서막_3

He also presupposed that smart watch, health & fitness tech, smart home technologies, and automotive technologies will form a new market in a mobile device industry.

The global TV market is steadily increasing as the average size got bigger in 42-inch but about 60% of the 4K TV market is in China. It expected to grow in the size of total 2.3 million units by 2015.

But there was no reference as to the quantum dot backlight LCD TV (QD BLU LCD TV) which was anticipated as this year’s topic, and CEA estimated that the curved TV market will grow to 3.4 million units increased by 245% compared to the previous year, implying ambiguous future for the QD BLU LCD TV.

[Analyst Column] Watch issued for the promotion of QD-LED BLU LCD TV

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Lately, the media, research institutes and stock firms are scrambling to release data on the marketability of QD-LCD TV which is the LCD TV applying the QD (quantum dot) materials to the LED backlight. In the strict sense, it is not a LCD technology but a backlight technology. The QD-LCD BLU (backlight unit) can be divided into the three types; one is applying the QD material directly to the LED chip, another is arranging it in front of the LED chip; and lastly it is placing it in between LCD and Light Guide Plate after filming by inserting the QD materials to the barrier film.

141224_QD-LED BLU LCD TV 띄우기 주의보

Source: Wikimedia,

http://commons.wikimedia.org/wiki/File:QDEF_Exploded_Diagram.png

 

The QD-LED BLU is being recognized as a LCD TV technology that can compete with the OLED TV as it has a merit to improve the color reproducibility up to about 12 percent compared to the existing LED BLU. Until now, the LCD TV manufacturers take the notion of resolution as a major marketing means to compete with other products like PDP. And it was the same with the OLED case. However, the Apple iPhone highlighted the resolution as the biggest difference with the Galaxy S of Samsung Electronics but Samsung Electronics counter attacked with the color reproducibility as overcoming the resolution issue with the pentile technology, ranking the first in the market share. The LCD TV part, presenting the 4K and 8K TVs continuously, expected that the OLED TV won’t be able to catch up but LG Display is planning to come into the market from 2015 as developing the 4K OLED panel in the 55-inch with the oxide TFT and WRGB OLED technologies.

Given that the superiority of the OLED panel’s picture quality over that of LCD was verified through Samsung Electronics’ Galaxy S and LG Electronics’ OLED TV, the best way to defense for the companies with no available OLED TV to sell is the early release of QD-LED BLU LCD TV with the improved color reproducibility.

The products applying new technologies have been well received in the market. The problem is that promoting the QD-LED BLU LCD TV to the extent of highlighting excessively may cause the distortion of a market or capital. For instance, the domestic stock firms are indeed reporting that the QD-LED BLU LCD TV as a highly eco-friendly product with an efficient energy consumption. But it is known that the brightness of the QD-LED BLU LD TV is 30 percent less than the existing LED BLU LCD TV. If the brightness decreases, it requires more LED chip and more driving modules as well, raising the production cost. Moreover, it emits more heat in proportion to the added amount of LED chips, increasing the corresponding cost for heat dissipation.

It is expected that the application of the QD-LED BLU will be limited to the premium products as there are numerous factors causing the increase of the production cost in varied channels. Though it is true that the QD-LED BLU can provide better picture quality than the LCD TV, it must be clarified that it is not the product surpassing the LCD TV.

And the careful attention of various media in using the name ‘QD TV’ is needed in that it might confuse general customers. The QD technology is also a very fascinating and appealing technology for the OLED developers. They are already developing the OLED panel using the QD materials and the blue elements in the field of OLED panel manufacturing technology. Then, this OLED TV eventually becomes the QD TV. Accordingly, it must be noted that any reports written without the clear understanding of QD may cause a considerable social repercussion in the display market.

 

Choong-hoon Yi / Chief Analyst / UBI Research ubiyi@ubiresearch.co.kr

Quantum Dot  기술 적용 LCD TV 분석

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Quantum Dot  기술 적용 LCD TV 분석

Quantum Dot  기술 적용 LCD TV 분석

Samsung Display, to break through crisis with diversification of OLED customer!

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Samsung Display is speeding up to be post-Samsung Electronics. The world’s sole OLED panel that Samsung Display manufactures is applied to most of the products by Samsung Electronics’ IM Division. Samsung Display expected to expand the OLED panel market as building the A2 line additionally in 2013 but the Smartphone Galaxy S5 did not measure up to the expectations resulting gradual decrease of factory operation rate a long with the sales.

The diversification of customers is required at this moment in the Samsung Display’s AMOLED panel industry which heavily relies on Samsung Electronics. And the result of those efforts begins to appear in the tablet PC area. In the last month, Dell revealed the tablet PC Venue 8 7000 using the Samsung Display’s 8-inch AMOLED panel (refer to the OLEDNET article posted on November 4), and now Fujitu released the tablet PC ARROW Tab F-03G with 10.5-inch AMOLED panel. (http://www.fmworld.net/product/phone/f-03g/info.html#heading02). Fujitsu is emphasizing the excellent picture quality of the tablet PC with AMOLED panel compared to the product made of LCD.

It has been only half a year since the OLED was applied to the tablet PC and yet, it is anticipated to be applied by a wide range of industries from next year given that global set companies begin to use OLED.

 

 

Sony, unveiled a high-resolution single-lens OLED module

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Sony developed a glasses-style smart device of a single-lens display module.

   141218_Sony1

<Single-lens display module>

Source: Sony

141218_Sony2

<(top) sample field of vision, (bottom) module attached to eyewear piece>

Source: Sony

 

This module was designed by Sony to be a small and light weight glasses-style composed of OLED microdisplay, micro-optical unit, and miniaturized control board.

It is the smallest display module as a 0.23-inch high-resolution (640×480) OLED microdisplay. The contrast ratio is over 10,000:1 with 100% sRGB. Generally the RGB stripe is used to secure the color purity, but this panel uses the optimized matrix configuration.

141218_Sony3

<Display arm of the module>

Source: Sony

141218_Sony4

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[Spider_Calendar id=”1″ theme=”10″ default=”month” select=”month,list,week,day,”]

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[Spider_Calendar id=”1″ theme=”13″ default=”month” select=”month,list,week,day,”]

OLED TV, becomes the Quantum Dot TV just by placing a dot in the name?

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Though they are a part of sales gimmick, extremely deluding names are emerging.

For OLED TV, the technology name “OLED” makes it easier for a consumer to recognize the differences of TVs precisely as it uses the OLED panel which is a spontaneous emission method employed to realize brightness and color. In the beginning of last year, LG Electronics and Samsung Electronics made it clear that it is not LCD TV by literally using the term ‘OLED TV’ for the TVs manufactured using OLED panel. But for LED TV, it should be named as LCD TV adopting LED BLU. The LED TV is the one that controls light only with LED.

The name LED TV was a dangerous concept allowing for that it is safe to deceive general customers to sell products. This concern reoccurs for the LCD TV employing the quantum dot technology. As the LCD TV adopting the quantum dot technology emerges as a new rising star of the TV market, the TV set producers are planning to ship the products under the names of QD TV, QLED TV, or Q Dot TV. While they are naming the LCD product as if it is a new TV made only with the quantum dot while in reality, the quantum dot technology is added to the LED backlight to improve the color reproducibility and power consumption.

The worst name is “QLED TV” which was created just by putting a dot in the OLED TV. It is assumed to be the combination of the terms LED TV and quantum dot. But it is very similar to the name ‘OLED TV’ that commonly recognized as the next generation TV to the extent of confusing as OLED TV.

In the TV market that becomes more and more competitive as time passes, the differentiation strategy is crucial to make a distinction with other companies. However, this immoral and disgraceful trick of playing with consumers with naming must be stopped. Like an automobile company gets a considerable penalty for selling a car with false mileage, the strict sanctions must be imposed upon TV manufacturers using names to deceive customers.

[Analyst Column] G Watch R and Galaxy Gear S Structures and Disassembling Video

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G Watch R and Galaxy Gear S by LG Electronics and Samsung Electronics respectively were disassembled to see their structures. First of all, much of the internal and external design concepts were quite similar. Claiming to be the classical sports type watch, the G Watch R is a smart watch emphasizing the sense of watch rather than its diverse smart functions while Galaxy Gear S was produced with a design of fashion watch. From dismantling both products, it was revealed that for G Watch R, the plastic OLED display which corresponds to the plate of watch is attached to the glass of the watch as shown by removing the back plate by unscrewing from the back side just like a regular watch and internal components, but for Galaxy Gear S, the flexible OLED panel was attached to the front side with adhesive so that the window detaches as applying heat to the front side.

    141210_GwatchR

<LG Electronics G Watch R>

Source: OLEDNET

 

141210_GearS< Samsung Electronics Galaxy Gear S>

Source: OLEDNET

  In terms of the module design aspect including display, G Watch R shows dualised touch whereas Galaxy Gear S shows neatly unified look as FPCB. As the flexible OLED that Samsung Display is producing uses the touch screen of on-cell method, there is only one FPCB but for the plastic OLED of LG Display, it has the touch of add-on method, expected to have two FPCB to give signals.

 

141210_GearSGWatchR패널

<Panel of Gear S (Left) and G Watch R (Right)>

Source: OLEDNET

  The radiation design is critical in the smart watch as a variety of components are concentrated in it. In case of G Watch R, the sections for the plastic OLED and electronic components are divide with a radiation sheet in between. For Galaxy Gear S, there is a small radiation sheet in the plastic component which separates the metal Foil assumed to be the Cu film to reduce heat generated from the display in the back side of display (refer to the image above) and component.

 

141210_GearSGWatchR방열시트_eng

<Gear S (Left) and G Watch R (Right)’s Module>

Source: OLEDNET

Overall, the conclusion drawn from disassembling both products analyzed that G Watch R took the design of classical watch not only for the look but also the internal structures while Galaxy Gear S, the strong one in the smart phone market, seems to be a fashionable device inheriting the genes of a smart phone.

 

Yi Choong-hoon /Chief Analyst / UBI Research / ubiyi@ubiresearch.co.kr

OLED displays mounted in Audi’s Prologue Concept Car

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Audi’s Prologue Concept car comes with flexible and rigid OLED displays.

 

According to OLED-Info, Prologue concept car with two-door design features one flexible OLED and three rigid OLED displays. The flexible display made by Samsung Display is 8.9 x 5.6 inch in size and has a resolution of 28ppi (2560×1600).

 

Audi is well known for its excellent exterior designs including lamps in the auto industry, and is also the most active auto manufacturer in using OLED lighting panels to produce lamps. 141202_Audi의 Prologue concept car에 장착된 OLED

[Audi Prologue equipped with OLED displays]

141202_Audi의 Prologue concept car에 장착된 OLED_2

[Audi Q7 featuring OLED lighting]

LG ‘OLED TV’, received ‘CES Innovation award for three consecutive years

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141112_LGLG Electronics won the ‘CES 2015’ Innovation Award for the ‘flexible OLED TV’ and ‘G3’.

So this marks the third year in a row that LG’s ‘OLED TV’ and ‘G Series’ have earned CES Innovation Awards. These products have never lost the CES Innovation Awards since their release in 2012. For the ‘CES 2013’, ‘flat OLED TV’ and ‘G3’ have received the awards, and it was ’77-inch ultra OLED TV’ and ‘G2’ that won the ‘CES 2014’.

LG Elec.’s ‘flexible OLED TV’ was designed to let users control the angle of curvature using a remote controller. It is possible to adjust to the maximum curvature as comprehensively considering the flat to the size of screen, viewing distance, etc. It offers the optimal viewing experiences depending on the TV viewing environments and conditions as it is allowed to adjust to the curvature of users’ choices.

Employing the best technologies available, LG’s ‘G3’ is a smartphone focused on providing the best user experience using most convenient ways. It is favorably reviewed by the domestic and foreign media and consumers highly praised as such the best picture quality enabled by the Quad HD IPS display, laser autofocus camera using a laser beam for a quick focus function, simple yet elegant exterior design, real smartphone UX (user interface) understanding users, etc.

 

LG Electronics has won from the total ten sections in the ‘CES 2015’ Innovation Award including four from

TVs, two IT products like a monitor, cellphone, etc., and four from home appliances.

 

The next ‘CES Innovation Award’ will nominate the winner from the products submitted to the world’s biggest home appliances exhibition ‘CES (Consumer Electronics Show)’ which will be held in January in Las Vegas and those will be evaluated in terms of technology and design by CEA and IDSA.

 

Source : LG Electronics.