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UBI Research, ‘2018 OLED KOREA Conference’ will be held on 7th to 8th of March

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OLED Korea Conference, the global OLED conference, will be held on 7th(Wed) to 8th(Thu) of March.

The 4th OLED Korea Conference will be held on the theme of ‘OLED with opportunity & adding value to your business’ at the Novotel Ambassador Hotel in Seoul, Korea for two days. It is expected to provide a platform for various information and exchange of opinions regarding presentation of each theme.

OLED industry, which is continuing to grow at a high rate is expected to surpass the LCD market share in the small and mid-sized market of this year.

According to UBI Research, the OLED research organization, small and medium-sized OLED panel shipments for mobile devices are expected to grow up to 6.3 billion won in this year, which is 53.2% growth compared to last year. On the other side, OLED panel shipments for TV is expected to grow up to about 2.4 million won which is 47.2% growth compared to last year.

In this conference, there will be presentations on the topic; ▲ View from Panel Makers about OLED Market ▲ Solution Process Technology, yet to come ▲ New Performance Development from Major SCMs ▲ New Technology Discussions for Next Generation Display or Better Process from global companies such as Microsoft, Boeing, Sony and leading companies such as 3M, Applied Materials, Corning, Cynora and OLED panel company, set company, material/device company, university/research institute as well as domestic and foreign experts of OLED display.

Also, UBI Research, Japan Mizuho Security and French market research institute ‘Yole development’ planned a lecture about the title of “Opinion from Business and Industry Analysts.”

Especially, Yoshihiro Ono, TV business manager from Sony will present about OLED TV launch for the first time in Sony, which was one of the biggest issues in OLED industry of 2017. The title is ‘Designs for BRAVIA OLED TV and Expectations for large screen OLED devices’ and contents are about adoption background, BRAVIA OLED TV development history and different points of OLED TV from other companies.

In the 4th OLED KOREA Conference which will show trends and developments of OLED industry, it is expected that more than 200 major domestic and foreign experts and industry workers will participate. This conference has received much attention as it is planned to provide opportunities for networking and continuous exchanges of relevant information and know-how. For more information, please visit www.oledkoreaconference.com.

유비리서치, ‘2018 OLED KOREA Conference’ 3월 7~8일 개최

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글로벌 OLED 컨퍼런스인 OLED Korea Conference가 3월 7일 (수)부터 8일 (목)까지 개최된다.

이번 제 4회 OLED Korea Conference는 양일간 서울 노보텔 앰베서더 호텔에서 ‘OLED with opportunity & adding value to your business’라는 테마로 진행되며, 주제별 발표와 함께 다양한 정보와 의견 교환의 장이 마련될 것으로 기대를 모으고 있다.

높은 성장세를 지속하고 있는 OLED 산업은 올해 중소형 시장에서 LCD의 점유율을 넘어서고 대형 TV 시장도 크게 성장 할 것으로 전망되고 있다. OLED 전문 조사기관인 유비리서치에 따르면, Mobile 기기용 중소형 OLED panel 출하량은 올해 6.3억대로 작년 대비 53.2% 성장하고 TV용 OLED panel 출하량은 약 240만대로 작년 대비 47.2% 성장할 것으로 예상하였다.

이번 컨퍼런스에서는 Microsoft, Boeing, Sony 등 글로벌 유명업체와 3M, Applied Materials, Corning, Cynora 등 선도 기업을 포함하여, OLED 패널 업체, set 업체, 재료/장비 업체, 대학/연구소 등 OLED display 관련 국내외 전문가 25명이 ▲ View from Panel Makers about OLED Market ▲ Solution Process Technology, yet to come ▲ New Performance Development from Major SCMs ▲ New Technology Discussions for Next Generation Display or Better Process라는 주제로 발표를 할 예정이다. 또한, 유비리서치와 일본 미즈호 증권, 프랑스 시장조사 업체 Yole development에서 ‘Opinion from Business and Industry Analysts’라는 제목으로 강연도 계획되어 있다.

특히 2017년 OLED 산업의 가장 큰 이슈 중 하나였던 Sony 최초의 OLED TV 출시에 대해 Sony의 Yoshihiro Ono TV사업부장이 ‘Designs for BRAVIA OLED TV and Expectations for large screen OLED devices’란 제목으로 OLED 채택 배경과 BRAVIA OLED TV 개발 히스토리, 타사의 OLED TV와 차별점에 대해 발표할 예정이다.

OLED 산업의 동향과 발전 방향을 확인할 수 있는 제 4회 OLED KOREA Conference는 200여명 이상의 국내외 주요 전문가 및 산업 종사자들이 참여할 것으로 예상되며, 네트워킹의 기회와 함께 관련 정보 및 노하우에 대한 지속적인 교류가 가능하도록 기획되어 많은 관심을 받고 있다. 자세한 사항은 www.oledkoreaconference.com 에서 확인할 수 있다.

가상(VR)·증강현실(AR)이 선택한 ‘OLED 디스플레이’

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최근 4차 산업혁명을 주도하고 있는 가상·증강현실 기기에 OLED 디스플레이를 채용함으로써, LCD에 비해 응답속도가 빠르고 풍부한 색감과 높은 명암비 구현이 가능해짐에 따라, 사용자는 보다 현실감 있고 생동감 넘치는 영상을 체험할 수 있게 되었다.
가상·증강현실용 OLED 디스플레이는 게임, 광고, 교육 등 전 산업 분야에 걸쳐 폭넓게 활용되고 있으며, 이에 따라 관련 출원이 최근 활발하게 이루어지고 있는 것으로 나타났다.

특허청에 따르면, 가상·증강현실용 OLED 디스플레이의 출원은 매년 증가 추세에 있으며, 특히 최근 3년간 관련 출원이 크게 증가한 것으로 나타났다.

<가상·증강현실용 OLED 디스플레이 출원 동향, 출처: 특허청>

최근 연도별 출원 현황을 보면, 2014년 240건, 2015년 263건, 2016년 439건으로, 2014년을 기점으로 가상·증강현실용 OLED 디스플레이 기술에 관한 출원 건은 급격히 증가하였다.

가상·증강현실용 OLED 디스플레이 분야 출원이 최근에 증가한 이유는 가상·증강현실 기기의 본격적인 대중화를 위한 선결 과제로 해상도와 응답속도, 활용성, 착용감, 가격 등 다양한 조건들의 발전이 요구되고 있는데, OLED 디스플레이는 실감나는 영상을 구현할 수 있고, 플렉시블 설계가 용이하다는 점에서 기존의 LCD에 비해 이러한 니즈를 월등하게 충족할 수 있기 때문인 것으로 보인다.

또한, 2020년 기준으로 가상·증강현실 시장 규모가 약 800억 달러로 크게 증가될 것이라는 전망에 비추어 볼 때, 가상·증강현실 기기에 적합한 OLED 디스플레이가 플렉시블, 롤러블, 벤더블 및 스트레쳐블 디스플레이 형태로 다양하게 개발됨에 따라 가상·증강현실용 OLED 디스플레이 기술에 관한 출원의 증가 추세는 지속될 것으로 예상된다.

가상·증강현실용 OLED 디스플레이 기술에 관한 출원인별 출원 현황(2007년 ~ 2016년)은 대기업 774건(60%), 중견·중소기업 142건(11%), 대학‧연구기관 72건(6%), 개인 70건(5%)을 출원하였고, 외국인이 237건(18%)을 출원한 것으로 조사되었다.

주요 출원 업체별로는 엘지전자 465건, 삼성전자 216건, 마이크로소프트사 51건, 삼성디스플레이 29건, 에스케이플래닛 20건, 퀄컴 17건, 엘지디스플레이 17건 순으로 집계되어, 가상·증강현실용 OLED 디스플레이 관련 기술이 국내 기업에 의해 주도되고 있음을 알 수 있다.

가상·증강현실용 OLED 디스플레이의 응용분야별 출원 현황을 보면 개인용 엔터테인먼트(게임, 테마파크, 체험관) 426건, 국방(전쟁 시뮬레이션, 무기개발, 전투기 조종) 169건, 광고 141건, 의료(3차원 시뮬레이션, 가상 내시경, 모의수술) 131건, 헬스케어 123건, 영화 117건 등으로 나타나, 가상·증강현실용 OLED 디스플레이 기술은 게임과 국방 산업 분야에 가장 활발히 활용되고 있음을 알 수 있다.

특허청 김종찬 디스플레이기기심사팀장은 “TV나 휴대폰과 같은 개인용 제품 중심으로 발달한 OLED 디스플레이는 뛰어난 영상제공 능력을 기반으로 가상·증강현실 뿐만 아니라 새로운 산업분야로 활용 영역의 확장이 예상되며, 아울러 OLED 디스플레이의 수명 연장 및 사용 온도 범위 확대 등 성능 향상 과제를 해결하기 위한 기술과 관련된 출원이 증가할 것으로 예상된다.”고 전망했다.
특허청은 OLED 디스플레이 분야의 특허경쟁력 강화를 위하여, 산업계와 특허청 간의 소통과 협력의 일환으로『IP Together』행사를 정기적으로 개최해 왔으며, ‘개정 특허법 설명회’ 등을 통해 관련 정보를 지속적으로 제공해 나갈 계획이다.

한편, 유비리서치가 발간한 ‘AR과 VR용 디스플레이 시장 보고서’에 따르면 AR과 VR용 OLED는 2017년 260만개 출하되어 52%의 시장 점유율을 차지할 것으로 예상하였으며, 2021년에는 5,200만개 출하되어 80%의 시장 점유율을 차지할 것으로 전망하였다.

 

<AR과 VR용 디스플레이 타입별 출하량 전망, 출처: 유비리서치>

‘OLED display’ selected by virtual (VR) · Augmented Reality (AR)

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By adopting OLED display in virtual and augmented reality devices, which are leading the fourth industrial revolution in recent years, users can experience more realistic and lively images with faster response time, richer color and higher contrast ratio comparing to LCD.
OLED displays for virtual and augmented reality have been widely used in all industries including games, advertising, and education, and related applications have recently been actively pursued.

According to the Korean Intellectual Property Office (KIPO), the filing of OLED display for virtual and augmented reality is on an increasing trend each year, in particular, the number of related applications has greatly increased over the last 3 years.

<OLED display application trend for virtual and augmented reality, Source: Korean Intellectual Property Office>

According to the recent filing status by year, there are 240 applications in 2014, 263 in 2015, and 439 in 2016, and applications for OLED display technologies for virtual and augmented reality have increased rapidly from 2014.

The reason for the recent increase in applications for virtual and augmented reality OLED display fields is that the development of various conditions such as resolution, response time, usability, comfort, and price is required as a preliminary task for popularization of virtual and augmented reality devices and OLED displays can realize realistic images and are easy to design with flexibility, which is why they can meet these needs much better than existing LCDs.

Also, given the prospect that the virtual and augmented reality market will increase to about $ 80 billion by 2020, OLED displays suitable for virtual and augmented reality devices are being developed in various forms such as flexible, rollable, bendable, and stretchable displays, and it is expected that applications for OLED display technology for virtual and augmented reality will continue to increase accordingly.

For the filing status of OLED display technology for virtual and augmented reality (2007 ~ 2016),  there are 774 cases (60%) of large companies, 142 cases (11%) of medium and small-sized companies, 72 cases (6%) of universities and research institutes, 70 individual cases (5%)  237 foreigner cases (18%).

By major application companies, 465 cases of LG Electronics, 216 cases of Samsung Electronics, 51 cases of Microsoft Corporation, 29 cases of Samsung Display, 20 cases of SK Planet, 17 cases of Qualcomm, 17 cases of LG Display, It can be seen that related technology is dominated by domestic companies.

As for the status of OLED display application field for virtual and augmented reality applications, there are 426 cases of personal entertainment (game, theme park, experience), 169 cases of defense (war simulation, weapons development, fighter pilot), 141 cases of advertisement, 131 cases of medical treatment (3D simulation, virtual endoscopy, simulation), 123 cases of healthcare, 117 movies, etc., indicating that OLED display technologies for virtual and augmented reality are most actively used in the game and defense industries.

“OLED displays, which are developed mainly for personal use products such as TVs and mobile phones, are expected to expand into new industries as well as virtual and augmented reality based on their superior image presentation capabilities,” said Kim Jong-Chan, head of the screening team in the Korean Intellectual Property Office (KIPO). In addition, we expect to see increased applications related to technologies to address performance improvement challenges, such as extending the life of OLED displays and extending the operating temperature range. “.
In order to strengthen the patent competitiveness of OLED display field, KIPO has regularly held “IP Together” event as part of communication and cooperation between industry and patent office, and will continue to provide related information through the “Revised Patent Law Seminar”.

On the other hand, according to the ‘Display Market Report for AR and VR’ published by UBi Research, OLED for AR and VR are expected to be shipped by 2.6 million units in 2017, accounting for 52% of the market share and 52 million units in 2021 accounting for 80% of the market share.

<Shipment forecast by display type for AR and VR, Source: UBI Research>

 

Samsung Display Principal Engineer, “VR∙AR will become comparable to 3D TV?”

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samsung display

Samsung Display’s R&D Center principal engineer JongSeo Lee

Hyunjoo Kang / jjoo@olednet.com

Samsung Display’s R&D Center principal engineer JongSeo Lee suggested that VR∙AR market is an optimistic one unlike the 3D TV market of the past.

 

During the Industrial Forum held in ICC Jeju of South Korea, Lee gave a presentation titled ‘Introduction of Display Technology for VR/AR’, and mentioned concern from some sectors that the VR∙AR market will walk the same path as the 3D TV market.

 

Lee explained that the 3D TV market did not become vitalized due to the limits on contents production and 3D conversion technology, low quality of 3D display, lack of standards, etc. However, for VR∙AR market, contents and hardware such as Pokemon Go and HoloLens have arried, and many companies are active in this sector. Lee’s explanation is that leading companies including Apple, Microsoft, Intel, and Facebook are actively investing for VR∙AR sector and ecosystem is forming.

 

Using the Goldman Sachs materials, Lee emphasized that VR∙AR market will record USD 85,000 million by 2025. Furthermore, he explained technical characteristics of OLED, suitable for VR and AR, pointing out that transparent OLED is the key solution for AR technology actualization. He explained AR as the digital experience added to the actual physical environment or live screen, and transparent display actualizes this.

 

Compared to LCD, OLED has higher transmittance, and is considered the optimized solution for transparent display. For transparent OLED actualization, Lee told the audience that cathode with high transmittance and low resistance is needed and substrate should be able to withstand heat and be flexible. Metal types can be applied to the transparent area of the transparent display to produce mirror display. With this, AR can be experienced even using the form similar to mirrors. For this Lee added that high reflectance level and high color gamut are required.

삼성디스플레이 수석연구원 “VR·AR이 3DTV처럼 될거라고?”

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samsung display

삼성디스플레이 이종서 수석 연구원이 기조연설을 하고 있다.

강현주 / jjoo@olednet.com

삼성디스플레이의 이종서 수석연구원이“VR·AR 시장은 과거 3DTV 시장과 달리 긍정적이라는 관점을 제시했다.

8월 23일 제주도 제주ICC에서 열린 ‘인더스트리얼 포럼에서 이종서 수석연구원은 ‘VR/AR을 위한 디스플레이 기술’이라는 제목의 기조연설에서 VR·AR 시장이 과거 3DTV 시장과 비슷한 길을 걸을 것이라는 일각의 우려에 대해 언급했다.

이종서 수석연구원은 “3DTV 시장은 콘텐츠 생산 및 3D 전환 기술의 한계, 3D 디스플레이의 낮은 품질, 표준의 부재 등으로 활성화 되지 못했다”라며 “하지만 VR·AR 시장은 포켓몬고, 홀로렌즈 등 이미 콘텐츠와 하드웨어들이 등장했으며 수많은 업체들이 이 분야에 참여하고 있다”고 말했다.

애플, 마이크로소프트, 인텔, 페이스북 등 굴지의 기업들이 VR·AR 분야를 위해 적극 투자하고 있으며 생태계가 형성되고 있다는 게 그의 설명이다.

이 연구원은 골드만삭스의 자료를 인용해 “VR·AR 시장은 2025년까지 850억달러 규모를 형성할 것”이라고 강조했다.

이 연구원은 이어 가상현실(VR)과 증강현실(AR) 분야에 유용한 OLED의 기술적 특징들을 설명했다. 특히 투명 OLED가 증강현실(AR) 기술 구현을 위한 핵심 솔루션이라고 강조했다.

그는 AR에 대해 “실제 물리적 환경이나 실시간 화면에 더해지는 디지털 경험”이라고 설명하며 “투명디스플레이가 이를 구현해준다”고 말했다.

OLED는 LCD에 비해 투과율이 높아 투명 디스플레이를 만들기 위한 최적의 솔루션으로 여겨지고 있다. 이 연구원은 “투명 OLED 구현을 위해서는 높은 투과율 및 낮은 저항의 캐소드(cathode)가 필요하며 기판(substrate)이 열을 잘 견디며 플렉서블이 가능해야 한다”고 설명했다.

또 투명 디스플레이의 투명 영역에 메탈류를 적용, 미러(mirror) 디스플레이로 구현해 거울 같은 형태로도 AR을 즐길 수 있다. 이를 위해서는 높은 반사율과 고도의 색역(high color gamut)이 필요하다는 게 이종서 수석연구원의 설명이다.