LG Electronics’ OLED TV, Increasingly Competitive in Price

OLED TV price, which was considered the biggest issue compared to LCD TV, has fallen once again. LG Electronics’ 2015 new model 65inch 4K Ultra HD curved OLED TV (65EG9600) is now priced US$ 5,999 on Amazon (www.amazon.com). The price that used to be US$ 8,999 even in June fell to US$ 6,999 in July, and it is now down to US$ 5,999, showing rapid decrease. Furthermore, the price decrease is not limited to 65inch products as 55inch 4K Ultra HD curved OLED TV (55EG9600) also fell by US$ 1,000, from US$ 4,999 to US$ 3,999.

There is a difference of US$ 1,500 in price between LG Electronics’ 65inch 4K OLED TV and Samsung Electronics’ premium model 65inch 4K SUHD TV (US$ 4,499). Analysis shows that the monthly average price decrease for OLED TV between June and August is 18% while SUHD TV’s is 5%.

During the last earnings results announcement, LG Electronics reported that UHD OLED TV will achieve price competitiveness in 2016. If the price decrease continues at this rate, OLED TV will be able to aim for market expansion against LCD TV through price as well as its many advantages such as design freedom, thickness, and picture quality.

LG Electronics reduced the price of 55inch Full HD curved OLED TV (55EC9300), released last year, from US$ 2,499 to US$ 1,999.