LG’s Plastic OLED, What’s Next?
LG Electronics showcased smart car related technology collaboration by supplying components for Gea. Gea, revealed by Italdesign Giugiaro on Mar 3 (Korean Time), in Geneva International Motor Show 2015 (Geneva Palexpo, Geneva, Switzerland) is an autonomous luxury concept car.
LG Elec. and Italdesign’s concept car technology collaboration items are in-car display, tail lamp/camera, and IoT (linked with smart car).
For in-car display, 6 inch HD curved plastic OLED (P-OLED) was used in the front and rear console, and 12.3 inch full HD display was supplied for dashboard and CID (Center Information Display), and the passenger side. 19 inch LCD has been converted into to provide large screen for RSE (Rear Seat Entertainment). As thin and flexible design is possible with plastic OLED, it is suitable for the interior of a vehicle with its various formation. It is also appropriate for automotive display as advantages such as the high contrast ratio and fast response time reduce driver’s eye strain. Therefore, in-car display is estimated to be new application for OLED display in future.
Concept Car, Gea, a technology collaboration product between Italdesign of Volkswagen Group and LG Elec., The Geneva International Motor Show 2015 Source: LG Elec.
<Concept Car, Gea, a technology collaboration product between Italdesign of Volkswagen Group and LG Elec., The Geneva International Motor Show 2015 Source: LG Elec.>
LG Display, panel supplier of LG Elec., have made an announcement of their target to secure 30% of world’s market share in automotive display in 2018, and revenue of approx. US$ 2 billion. In CES 2015, held earlier in the year, they presented 13.1 inch automotive display and new 21.5 inch curved products for dashboard and CID. LG Display is planning to target automotive navigation/dashboard/entertainment display.