[CES 2016] Big Changes in LG Display ⋆ OLED

On January 6 (local time), LG Display held a press conference with key board members in attendance including CEO Sang-Beom Han, CTO In-Byeong Kang, and head of marketing Young-Kwon Song.

At this conference, unlike previously, Han conveyed strong determination and announced LG Display will invest in future large area display with OLED. This was a conviction never seen before.

The evidence of the confidence could be read at the exclusive exhibition. OLED TV achieved 800 nit, 150% higher than UHD Alliance’s standard of 540 nit.

With transparent OLED, LG Display reached leading specs. The WRGB OLED structured transparent OLED has 40% transmittance and 600 nit of brightness through the application of the 800 nit OLED technology.

Flexible OLED also was significantly different from last year. In 2015, the comparison between LG’s OLED and LCD for automotive dashboard display showed OLED to be lacking in brightness. However, this year’s exhibition showed OLED panel to have similar level of brightness as LCD and exceeding LCD’s spec with deeper black.